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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

essay2 Part QuestionsAdvertisingBusinessConsumer BehaviorInnovation
Writing Structure
In today's competetive marketplace, businesses often emphasise the novelty of their products in advertising, highlighting new features, creative designs or improved versions of items. Firstly, one key reason why businesses emphasize newness is the intense competition in almost every industry. With numerous companies offering small products, advertisers must differentiate themselves to attract users. Highlighting newness-whether it is a unique feature, advanced technology or an updated version helps a product stand out from its competitors. For example, the smartphone industry is growing on constant upgrades and new features to persuade buyers. This approach often refers to consumers who are keen on owning the latest gadgets. In my opinion, for the focus on newness is the buyer's natural attraction to innovation too. People tend to associate novelty with progress, quality and a sense of exclusivity. Many purchasers beleive that new products will offer improved functionally or provide enhanced experiences compared to older modelsDespite these advantages, the emphasis on newness is able to have some negative consequences. One major concern is the promotion of a disposable culture, where consumers are encouraged to constantly replace products, even when older versions are still functional. In conclusion, the focus on newness in advertising is driven by marker competition and buyer psychology. While it can stimulate innovation and sales, it also supports unsustainable consumption and may mislead customers.
Introduction
Background Information

Body Paragraph 1
Topic Sentence

Supporting Sentence

Supporting Sentence

Example Sentence

Body Paragraph 2
Supporting Sentence

Supporting Sentence

Supporting Sentence

Body Paragraph 3
Topic Sentence

Supporting Sentence

Conclusion
Restatement of Thesis

Final Thought

Overall Band Score: 6.5
Task Achievement
6.5
The essay addresses both parts of the task, providing reasons for the emphasis on newness and discussing its positive and negative aspects. However, the conclusion could be more developed.
Lexical Resource
6
The vocabulary used is generally appropriate, but there are instances of repetition and some inaccuracies in word choice (e.g., 'competetive' should be 'competitive'). The range of vocabulary could be expanded.
Coherence & Cohesion
6.5
The essay presents a clear argument and follows a logical structure. However, some transitions between ideas could be smoother, and there are minor issues with clarity in certain sentences.
Grammatical Range
6
The essay demonstrates a reasonable range of grammatical structures, but there are several grammatical errors, including punctuation and sentence structure issues. Some sentences are overly complex or poorly constructed.

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