In today’s world, Some advertisement implements unethical and improper methods to promote products and increase profits. In my opinion I strongly agree with this view and In this essay we will look into some of the methods organization follow in detail.
Falsely boosted product advantages to make people believe they are superior. Marketing improperly promote products as having huge advantages compared to the competitor product without proper backing with facts. For instance, to increase sales, the product advantages are significantly boosted than the actual advantage. One clear example is flavoured water, Which is increasing promoted as a better alternative to regular water. In fact, research has shown that they do not achieve any significant health benefits compared to regular water.
Companies regularly fund scientific research that results in a favourable outcome for their products. In fact, there are situations where companies did not publish the result of the research since the outcome was not in their favour. For example, The research on the health benefits of cocoa in chocolates. Though cocoa has some benefits the quantity that needs to be consumed to achieve the benefits is significantly larger than few grams which is available in chocolate. However, chocolate manufactures forecast the benefits to be huge and down play the quantity required to achieve it and other unhealthy ingredients in their product.
In conclusion, I strongly believe that there are some advertisements that uses immoral and unacceptable tactics in current societies. This is done mainly to boost the sales and profit margin of the company without considering the impact on the general population. In future government should have stricter guidelines and rules to curb false advertisements and impose stricter penalties.
In
today
’s world,
Some
advertisement implements unethical and improper methods to promote
products
and increase profits. In my opinion I
strongly
agree
with this view and In this essay we will look into
some of the
methods
organization follow in detail.
Falsely
boosted
product
advantages
to
make
people
believe they are superior. Marketing
improperly
promote
products
as having huge
advantages
compared to the competitor
product
without proper backing with facts.
For instance
, to increase sales, the
product
advantages
are
significantly
boosted than the actual
advantage
. One
clear
example is
flavoured
water, Which is increasing promoted as a better alternative to regular water. In fact,
research
has shown that they do not achieve any significant health
benefits
compared to regular water.
Companies
regularly
fund scientific
research
that results in a
favourable
outcome for their
products
. In fact, there are situations where
companies
did not publish the result of the
research
since the outcome was not in their
favour
.
For example
, The
research
on the health
benefits
of cocoa in chocolates.
Though
cocoa has
some
benefits
the quantity that needs to
be consumed
to achieve the
benefits
is
significantly
larger than few grams which is available in chocolate.
However
, chocolate manufactures forecast the
benefits
to be huge and down play the quantity required to achieve it and other unhealthy ingredients in their product.
In conclusion
, I
strongly
believe that there are
some
advertisements that
uses
immoral and unacceptable tactics in
current
societies. This
is done
mainly
to boost the sales and profit margin of the
company
without considering the impact on the general population. In future
government
should have stricter guidelines and
rules
to curb false advertisements and impose stricter penalties.