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TPO 31 - Q4Using the examples from the professor's lecture, explain the concept of mental accounting. v.1

TPO 31 - Q4Using the examples from the professor's lecture, explain the concept of mental accounting. v. 1
In today's world advertising plays a key role in shaping people's shopping interests but others might disagree. I may agree with both the views. In this essay we will discuss which point is valid regarding the advertisements. Advertisements have been around since the early times, but since the advent of television and print media has become much more influential. For example, there is no concept of buying diamond rings for marriage before the 1950's. A clever advertising campaign called "Diamonds are forever" changed it completely since then and as many as 90 percent of the couples would buy diamonds for their marriage. This really shows the power of influencing people to buy something they really do not want. So advertising plays a key role in shaping one's interest. As there is the flip side of a coin, there is for a story too. Many products brought to the market improved the standard of living and saved many lives. They became popular only due to their rigorous advertising campaigns by the relevant companies. For example, authorities and government agencies were able to eradicate deadly diseases like measles, chicken pox and polio from the face of the earth because of the effectiveness and the affirmative use of print and digital media. Without the campaign millions more would have died and this could have caused a global catastrophe. So there are important and positive things happening with the use of advertising as mentioned above. The conclusion is that in my view the print and television advertising are making us put unnecessary expenditure on useless things and also do us good by showing us positive aspects too. I agree with both the views.
In
today
's world advertising plays a key role in shaping
people
's shopping interests
but
others might disagree. I may
agree
with both the views. In this essay we will discuss which point is valid regarding the advertisements.

Advertisements have been around since the early times,
but
since the advent of television and print media has become much more influential.
For example
, there is no concept of buying diamond rings for marriage
before
the
1950's
. A clever advertising campaign called
"
Diamonds are forever
"
changed
it completely since then and as
many
as 90 percent of the couples would
buy
diamonds for their marriage. This
really
shows
the power of influencing
people
to
buy
something they
really
do not want.
So
advertising plays a key role in shaping one's interest.

As there is the flip side of a coin, there is for a story too.
Many
products brought to the market
improved
the standard of living and saved
many
lives
. They became popular
only
due to their rigorous advertising campaigns by the relevant
companies
.
For example
, authorities and
government
agencies were able to eradicate deadly diseases like measles, chicken pox and polio from the face of the earth
because
of the effectiveness and the affirmative
use
of print and digital media. Without the campaign millions more would have
died
and this could have caused a global catastrophe.
So
there are
important
and
positive
things happening with the
use
of advertising as mentioned above.

The conclusion is that in my view the print and television advertising are making us put unnecessary expenditure on useless things and
also
do us
good
by showing us
positive
aspects too. I
agree
with both the views.
7Linking words, meeting the goal of 7 or more
7Repeated words, meeting the goal of 3 or fewer
7Mistakes

IELTS essay TPO 31 - Q4Using the examples from the professor's lecture, explain the concept of mental accounting. v. 1

Essay
  American English
4 paragraphs
279 words
7
Overall Band Score
Coherence and Cohesion: 7.0
  • Structure your answers in logical paragraphs
  • ?
    One main idea per paragraph
  • Include an introduction and conclusion
  • Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • Vary your linking phrases using synonyms
Lexical Resource: 7.0
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 7.0
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 7.0
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • Support ideas with relevant, specific examples
Labels Descriptions
  • ?
    Currently is not available
  • Meet the criteria
  • Doesn't meet the criteria
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