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TPO 17 – task 2: Do you agree or disagree with the following statement? Most advertisements make products seem much better than they are. v.2

TPO 17 – task 2: Most advertisements make products seem much better than they are. v. 2
Advertisements comprise a major part of television programs and newspapers. Companies use various advertisement methods to inform the people about their new products and to compete with other companies. Some people agree that most advertisements make products seem much better than they really are; some others disagree. In my opinion, I approve the statement and here are my justifications. To begin with, through advertising, managers intend to attract more customers and to compete with other related companies. Nowadays, the market is increasingly competitive and advertisement plays an important role in gaining a prosperous and profitable business. Hence, showing that your product is superior can attract more customers. A vivid example can be given to shed light on what was elaborated above. I remember an advertisement about a car, which was not a very big car, but some people in the car used to repeat this slogan repeatedly: " More room for your friends, more room for your family" . Although the car was not big at all, because of the repetition of that slogan, I started to believe that the car is actually big, and I was intrigued to buy the car. In summary, the car seemed better in the advertisement. Beside the above-mentioned reason, advertisement enables the businesspersons to create an image of quality for their products using tricky strategies. In the future, they can use this image to sell other products. For example, Sipa Corporation is one of the most well-known car manufacturers in Iran; and the success of this company, in my opinion, is entirely due to perfect advertising campaigns. By using celebrities in their advertisements, they created a picture of quality and luxury for their cars. In one of their advertisements, they used a famous race-car athlete to show how fast their cars are. Indeed, the car in that advertisement was not so fast; but people believed that the car was fast because the celebrity said, " I feel great in my fast car”. Consequently, the image of fast-car assisted the company to make substantial profit. Having discussed this issue from this point of view, I would rather look at it from another perspective. Some insightful people may oppose the statement since they can distinguish good and bad products using the internet and the reports from independent advertisement agencies. By using E-commerce websites, people can compare the products, read the reviews of each product, and then make their best choice. Moreover, reports from some agencies can provide us with true information about the products, which would be very useful in decision-making in purchasing expensive products. Therefore, companies prefer to give real information about their products in the advertisements. All in all, although some sophisticated people may oppose the statement, I still support that products, in the advertisements, are shown better than what they really are. Advertising is all about attracting more customers and making more money, the statement is in accordance to this general rule.
Advertisements
comprise a major part of television programs and newspapers.
Companies
use
various
advertisement
methods to inform the
people
about their new
products
and to compete with
other
companies
.
Some
people
agree
that most
advertisements
make
products
seem much better than they
really
are;
some
others disagree. In my opinion, I approve the
statement
and here are my justifications.

To
begin
with, through advertising, managers intend to attract more customers and to compete with
other
related
companies
. Nowadays, the market is
increasingly
competitive and
advertisement
plays an
important
role in gaining a prosperous and profitable business.
Hence
, showing that your
product
is superior can attract more customers. A vivid example can be
given
to shed light on what
was elaborated
above. I remember an
advertisement
about a
car
, which was not a
very
big
car
,
but
some
people
in the
car
used
to repeat this slogan
repeatedly
:
&quot
; More room for your friends, more room for your
family&quot
;
.
Although the
car
was not
big
at all,
because
of the repetition of that slogan, I
started
to believe that the
car
is actually
big
, and I
was intrigued
to
buy
the
car
. In summary, the
car
seemed better in the advertisement.

Beside the above-mentioned reason,
advertisement
enables the businesspersons to create an image of quality for their
products
using tricky strategies. In the future, they can
use
this image to sell
other
products
.
For example
,
Sipa
Corporation is one of the most well-known
car
manufacturers in Iran; and the success of this
company
, in my opinion, is
entirely
due to perfect advertising campaigns. By using celebrities in their
advertisements
, they created a picture of quality and luxury for their
cars
. In one of their
advertisements
, they
used
a
famous
race-car athlete to
show
how
fast
their
cars
are.
Indeed
, the
car
in that
advertisement
was not
so
fast
;
but
people
believed that the
car
was
fast
because
the celebrity said,
&quot
; I feel great in my
fast
car”
.
Consequently
, the image of
fast
-car assisted the
company
to
make
substantial profit.

Having discussed this issue from this point of view, I would
rather
look at it from another perspective.
Some
insightful
people
may oppose the
statement
since they can distinguish
good
and
bad
products
using the internet and the reports from independent
advertisement
agencies. By using E-commerce websites,
people
can compare the
products
, read the reviews of each
product
, and then
make
their best choice.
Moreover
, reports from
some
agencies can provide us with true information about the
products
, which would be
very
useful in decision-making in purchasing expensive
products
.
Therefore
,
companies
prefer to give real information about their
products
in the advertisements.

All in all, although
some
sophisticated
people
may oppose the
statement
, I
still
support that
products
, in the
advertisements
,
are shown
better than what they
really
are. Advertising is all about attracting more customers and making more money, the
statement
is in accordance to this general
rule
.
10Linking words, meeting the goal of 7 or more
60Repeated words, meeting the goal of 3 or fewer
5Mistakes

IELTS essay TPO 17 – task 2: Most advertisements make products seem much better than they are. v. 2

Essay
  American English
5 paragraphs
489 words
6.0
Overall Band Score
Coherence and Cohesion: 5.5
  • Structure your answers in logical paragraphs
  • ?
    One main idea per paragraph
  • Include an introduction and conclusion
  • Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • Vary your linking phrases using synonyms
Lexical Resource: 5.0
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 6.5
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 6.0
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • Support ideas with relevant, specific examples
Labels Descriptions
  • ?
    Currently is not available
  • Meet the criteria
  • Doesn't meet the criteria
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