Nowadays, increase in sell of famous end user products shows the influence of advertisement over the actual needs of the nation where they are sold. This essay disagrees that showcasing of goods causes increase in the sales of consumables rather than the needs of the people. Hence, scale of preference and financial constrain will be discussed as factors that inhibit marketing of consumer goods.
How important a product is to a consumer determines their willingness to buy them. Every individual has a scale of preference as well as a budget, these list ranges from the most important to the least Hence, the ones seen as significant are purchased first until the list is exhausted. Therefore, people concentrate more on what is needed in their home not regarding the commodities being shown on the media. For example, a research on the auction of tommy trimmers shows that 70% of the women with protruded abdomen will not buy a trimmer as they are of the opinion that the need is not as important as other needs outlined.
Financial constrains limits people to acquire goods they perceive as needful. Human needs are insatiable therefore, when one need is met another arises. Although everyone has a desire to be able to achieve whatever wants they crave for, this craving is inhibited by lack of money. Thus, when capital is unavailable consumers will not purchase goods no matter the amount of awareness being made about a product. For instance, Dangote refinery confirmed that during the period of recession in Nigeria, the number of sold goods dropped not minding the measures kept in place to increase awareness. They ascertained it was caused by limited amounts of money owned by individuals.
In conclusion, media broadcast of consumables does not enhance patronage rather people buy goods that are useful to them, as they consider its usefulness and availability of funds.
Nowadays, increase in sell of
famous
end
user products
shows
the influence of advertisement over the actual
needs
of the nation where they
are sold
. This essay disagrees that showcasing of
goods
causes increase in the sales of consumables
rather
than the
needs
of the
people
.
Hence
, scale of preference and financial constrain will
be discussed
as factors that inhibit marketing of consumer
goods
.
How
important
a product is to a consumer determines their willingness to
buy
them. Every individual has a scale of preference
as well
as a budget, these list ranges from the most
important
to the least
Hence
, the ones
seen
as significant are
purchased
first
until the list
is exhausted
.
Therefore
,
people
concentrate more on what
is needed
in their home not regarding the commodities
being shown
on the media.
For example
,
a research
on the auction of
tommy
trimmers
shows
that 70% of the women with protruded abdomen will not
buy
a trimmer as they are of the opinion that the
need
is not as
important
as other
needs
outlined.
Financial constrains limits
people
to acquire
goods
they perceive as needful. Human
needs
are insatiable
therefore
, when one
need
is met
another arises. Although everyone has a desire to be able to achieve whatever wants they crave for, this craving
is inhibited
by lack of money.
Thus
, when capital is unavailable consumers will not
purchase
goods
no matter the amount of awareness
being made
about a product.
For instance
,
Dangote
refinery confirmed that during the period of recession in Nigeria, the number of sold
goods
dropped not minding the measures
kept
in place to increase awareness. They ascertained it
was caused
by limited amounts of money
owned
by individuals.
In conclusion
, media broadcast of consumables does not enhance patronage
rather
people
buy
goods
that are useful to them, as they consider its usefulness and availability of funds.