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Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree? Give reasons for your answer and include any relevant examples from you v.28

Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. 28
It is commonly agreeable that advertisements are the best way to promote the retail products or services. While the companies are enjoying using advertisements to boost their sales, some peoples do not justify the value of advertisement. One of which they do not accord with is that the advertisement is seemingly an intangible hand to force consumer to buy products or services they are unnecessary. In certain extent, this arguments is truth. This essay aims to exam the argument along with some examples. Obviously, some of the advertising means would significantly change customers' impression on the products, thus affecting their purchasing decision. One of the common practices is to endorse some popular singers or actors to gain the recognition on their product to the masses. However, some furious fans would blindly follow their idol and buy anything their idol use. To illustrate, the advertisements of many cutting-edge mobile phone in Asia usually feature with Korean pop singers because of their popularity among the Asian youngsters. Consequently, the new phone will be found on these youngsters hand whenever the updated mobile phone released. However, reaching the conclusion that celebrity branding may lead to wrong purchasing decision does not mean all other advertising means use the same philosophy. Contrarily to celebrity branding where the advertisement is focusing on the celebrity, a new type of advertisement has been developed on internet environment in which it focuses on user specific needs. Specially thanks to internet giant Google, it has collected all user data and analyse their daily needs, thereby tailoring an advertisement according to their interests. Therefore, customers will no longer buy thing they have no use because of an advertisement. All in all, some advertising means may lead to incorrect buying decision for customers while some are not. Personally, even though companies, on no ground for blame, use advertising as a tools to boost their sales, I would suggest that the companies need to carefully select the wise advertising method as it would have an adverse effect on their company image if the customer finds their product no use at all.
It is
commonly
agreeable that
advertisements
are the best way to promote the retail
products
or services. While the
companies
are enjoying using
advertisements
to boost their sales,
some
peoples do not justify the value of
advertisement
. One of which they do not accord with is that the
advertisement
is
seemingly
an intangible hand to force consumer to
buy
products
or services they are unnecessary. In certain extent,
this
arguments is truth. This essay aims to exam the argument along with
some
examples.

Obviously
,
some of the
advertising
means
would
significantly
change
customers&
#039; impression on the
products
,
thus
affecting their purchasing decision. One of the common practices is to endorse
some
popular singers or actors to gain the recognition on their
product
to the masses.
However
,
some
furious fans would
blindly
follow their idol and
buy
anything their idol
use
. To illustrate, the
advertisements
of
many
cutting-edge mobile phone in Asia
usually
feature with Korean pop singers
because
of their popularity among the Asian youngsters.
Consequently
, the new phone will
be found
on these youngsters hand whenever the updated mobile phone released.

However
, reaching the conclusion that celebrity branding may lead to
wrong
purchasing decision does not
mean
all other advertising
means
use
the same philosophy.
Contrarily
to celebrity branding where the
advertisement
is focusing on the celebrity, a new type of
advertisement
has
been developed
on internet environment in which it focuses on user specific needs.
Specially
thanks to internet giant Google, it has collected all user data and
analyse
their daily needs, thereby tailoring an
advertisement
according to their interests.
Therefore
,
customers
will no longer
buy
thing they have no
use
because
of an advertisement.

All in all,
some
advertising
means
may lead to incorrect buying decision for
customers
while
some
are not.
Personally
,
even though
companies
, on no ground for blame,
use
advertising as
a tools
to boost their sales, I would suggest that the
companies
need to
carefully
select the wise advertising method as it would have an adverse effect on their
company
image if the
customer
finds their
product
no
use
at all.
8Linking words, meeting the goal of 7 or more
25Repeated words, meeting the goal of 3 or fewer
5Mistakes
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IELTS essay Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. 28

Essay
  American English
4 paragraphs
348 words
5.5
Overall Band Score
Coherence and Cohesion: 5.5
  • Structure your answers in logical paragraphs
  • ?
    One main idea per paragraph
  • Include an introduction and conclusion
  • Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • Vary your linking phrases using synonyms
Lexical Resource: 5.0
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 6.5
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 5.0
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • Support ideas with relevant, specific examples
Labels Descriptions
  • ?
    Currently is not available
  • Meet the criteria
  • Doesn't meet the criteria
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