In this contemporary world, if the company wants to survive, they need income which can be brought by selling their goods. They use electronic media and newspapers as a medium of communication between them and consumers. It is also the responsibility of the consumers to think once or twice before buying the product for themselves. It is completely left to the customer opinion, as he has the right to choose. So, to some extent, I agree with the statement given in the question.
Firstly, from company’s perspective side who makes the commodity, products are advertised everywhere on roads using flexies, the internet and other electronic media. They try to entice the customer by using cine stars, actress, singers to advertise their product or by giving special offers, weekend offers etc, rather than highlighting the quality of the product. Sometimes they do not show the drawbacks of the commodity such as the material used, warranty, durability etc. Some sales websites such as Flipkart, Amazon, snapdeal, try to attract customers.
Secondly, from consumers’ perspective, customers have their own habits in buying the product. Only a few customers get attention towards product and their advertisement rather seeing the quality of the product and its Brand. Most of the customers do their own survey before buying items. Suppose if the person wants to buy a mobile, he compares the performance of the gadget with other gadgets, he takes ratings into consideration, experts view and from their opinion, he will buy the gadget. In addition to that, customers take the Brand into account and don't bother about any star acting in that advertisement.
In conclusion, it is neither possible to blame the customer nor the advertisement. Advertisements act as one way to communicate with customers and get their opinion. But it is also the responsibility of consumers before buying the product and think whether it is useful to them or not. If they have enough income, doesn’t mean they spend it lavishly, irrespective of that everybody has the freedom to think. So use it appropriately.
In this contemporary world, if the
company
wants to survive, they need income which can
be brought
by selling their
goods
. They
use
electronic media and newspapers as a medium of communication between them and
consumers
. It is
also
the responsibility of the
consumers
to
think
once or twice
before
buying
the
product
for themselves. It is completely
left
to the
customer
opinion, as he has the right to choose.
So
, to
some
extent, I
agree
with the statement
given
in the question.
Firstly
, from
company
’s perspective side who
makes
the commodity,
products
are advertised
everywhere on roads using
flexies
, the internet and other electronic media. They try to entice the
customer
by using cine stars, actress, singers to advertise their
product
or by giving special offers, weekend offers etc,
rather
than highlighting the quality of the
product
.
Sometimes
they do not
show
the drawbacks of the commodity such as the material
used
, warranty, durability etc.
Some
sales websites such as Flipkart, Amazon,
snapdeal
, try to attract customers.
Secondly
, from
consumers’
perspective,
customers
have their
own
habits in
buying
the
product
.
Only
a few
customers
get
attention towards
product
and their advertisement
rather
seeing the quality of the
product
and its Brand. Most of the
customers
do their
own
survey
before
buying
items. Suppose if the person wants to
buy
a mobile, he compares the performance of the gadget with other gadgets, he takes ratings into consideration, experts view and from their opinion, he will
buy
the gadget.
In addition
to that,
customers
take the Brand into account and don't bother about any star acting in that advertisement.
In conclusion
, it is neither possible to blame the
customer
nor the advertisement. Advertisements act as one way to communicate with
customers
and
get
their opinion.
But
it is
also
the responsibility of
consumers
before
buying
the
product
and
think
whether it is useful to them or not. If they have
enough
income, doesn’t mean they spend it
lavishly
, irrespective of that everybody has the freedom to
think
.
So
use
it
appropriately
.