It is controversial issue that whether consumers are tricked by different forms of advertisement into buying goods unreasonably or that advertisement helps them make informed decisions to buy what they want. To some extent I agree that advertising has an impact on sales, but I would also agree that we do need most of the goods that we buy.
On the one hand, there are people who argue that advertisement agencies nowadays have become extremely clever in convincing people to buy certain products. The reason for this belief is that many people are making purchases that simply do not reflect any of their personal needs because they just want to stay up date with the latest fashions. For instance, every year people can be seen queuing to buy the latest models of mobile phone, even when they already have a perfectly good phone that does not need replacing. Furthermore, advertisements encourage sale of inferior products so people are tempted by handsome prices without concerning about real quality as well as their demand.
On the other hand, it is often argued that the benefits of advertisement considerably outweigh its disadvantages. Firstly, there are a lot of new useful products coming out every day and the only way to know more information about them is through advertisements. Therefore, if the customers have demand for any items, they will take some advertisements into account. One interesting illustration of this is the promotion of new medications which help doctors prescribe and educate patients about the benefits of these medications. In addition, new products almost always have improved features that buyers may want so they need to be advertised for the best sales. A new car, for example, may have greatly improved safety features, more economic to run or it may pollute less.
In conclusion, while advertising obviously influences our buying behavior, I do not agree that people make decisions that against their real needs.
It is controversial issue that whether consumers
are tricked
by
different
forms of
advertisement
into buying
goods
unreasonably
or that
advertisement
helps
them
make
informed decisions to
buy
what they want. To
some
extent I
agree
that advertising has an impact on sales,
but
I would
also
agree
that we do
need
most of the
goods
that we
buy
.
On the one hand, there are
people
who argue that
advertisement
agencies nowadays have become
extremely
clever in convincing
people
to
buy
certain
products
. The reason for this belief is that
many
people
are making
purchases
that
simply
do not reflect any of their personal
needs
because
they
just
want to stay up date with the latest fashions.
For instance
, every year
people
can be
seen
queuing to
buy
the latest models of mobile phone, even when they already have a
perfectly
good
phone that does not
need
replacing.
Furthermore
,
advertisements
encourage sale of inferior
products
so
people
are tempted
by handsome prices without concerning about real quality
as well
as their demand.
On the other hand
, it is
often
argued that the benefits of
advertisement
considerably
outweigh its disadvantages.
Firstly
, there are
a lot of
new
useful
products
coming out every day and the
only
way to know more information about them is through
advertisements
.
Therefore
, if the customers have demand for any items, they will take
some
advertisements
into account. One interesting illustration of this is the promotion of
new
medications which
help
doctors prescribe and educate patients about the benefits of these medications.
In addition
,
new
products
almost always have
improved
features that buyers may want
so
they
need
to
be advertised
for the best sales. A
new
car,
for example
, may have
greatly
improved
safety features, more economic to run or it may pollute less.
In conclusion
, while advertising
obviously
influences our buying behavior, I do not
agree
that
people
make
decisions that against their real
needs
.