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Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. v.25

Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. v. 25
Nowadays millions of companies produce billions of products and the role of advertising is quite obvious. Ads help consumers to find the goods or services of their needs. However, do our needs grow equally fast as the number of products? Some market analysts insist modern commercials are not merely matchmakers of a product and a consumer but actively interfere with buyer’s desires, developing artificial needs. Undoubtedly, advertisement guides people through the market, serves those who do not have time to learn differences between goods. These products are probably the same, but loyalty to a particular brand, formed by a commercial helps make a choice. When a person buys one mobile phone out of 50 models, he thinks he made his choice himself. But that was a commercial who told him about the features of this phone. Nevertheless, ads not only inform us about new goods but force people to want them. This can be even useful, for example for someone who suffers from back pains and without commercials, he would never imagine there are new mattresses which could ease their pains. Unfortunately, promoters now operate our minds more aggressively. Commercials no longer promote products, but lifestyles. They told us to purchase things just because they are fashionable or up to date with the image of a successful person. And we buy new cars, gadgets and clothes in order to match this image and not because old ones are no longer usable. Personally, I think that high sales of popular commodities are the result of new promotional technologies. The best illustration of that is that everyone now is concerned mostly about how a new mobile phone will reflect his personality, a new shirt – his image, or will a new car make colleagues feel jealous.
Nowadays millions of
companies
produce billions of
products
and the role of advertising is quite obvious. Ads
help
consumers to find the
goods
or services of their needs.
However
, do our needs grow
equally
fast
as the number of
products
?
Some
market analysts insist modern commercials are not
merely
matchmakers of a
product
and a consumer
but
actively
interfere with buyer’s desires, developing artificial needs.

Undoubtedly
, advertisement guides
people
through the market, serves those who do not have time to learn differences between
goods
. These
products
are
probably
the same,
but
loyalty to a particular brand, formed by a
commercial
helps
make
a choice. When a person
buys
one mobile phone out of 50 models, he
thinks
he made his choice himself.
But
that was a
commercial
who
told
him about the features of this phone.

Nevertheless
, ads not
only
inform us about
new
goods
but
force
people
to want them. This can be even useful,
for example
for someone who suffers from back pains and without commercials, he would never imagine there are
new
mattresses which could
ease
their pains.

Unfortunately, promoters
now
operate our minds more
aggressively
. Commercials no longer promote
products
,
but
lifestyles. They
told
us to
purchase
things
just
because
they are fashionable or up to date with the image of a successful person. And we
buy
new
cars, gadgets and clothes in order to match this image and not
because
old
ones are no longer usable.

Personally
, I
think
that high sales of popular commodities are the result of
new
promotional technologies. The best illustration of
that is
that everyone
now
is concerned
mostly
about how a
new
mobile phone will reflect his personality, a
new
shirt
his image, or will a
new
car
make
colleagues feel jealous.
7Linking words, meeting the goal of 7 or more
14Repeated words, meeting the goal of 3 or fewer
1Mistakes

IELTS essay Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. v. 25

Essay
  American English
5 paragraphs
294 words
6.0
Overall Band Score
Coherence and Cohesion: 5.5
  • Structure your answers in logical paragraphs
  • ?
    One main idea per paragraph
  • Include an introduction and conclusion
  • Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • Vary your linking phrases using synonyms
Lexical Resource: 5.5
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 6.0
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 7.0
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • Support ideas with relevant, specific examples
Labels Descriptions
  • ?
    Currently is not available
  • Meet the criteria
  • Doesn't meet the criteria
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