In the intensely competitive business environment nowadays, advertising is such a powerful weapon enormously influencing our consumer habits. Much effective as it is, it seems one-sided without considering another important one to be the cause: our demand. Therefore, I only partly agree with the idea that advertising, instead of the society’s needs, is playing the main role in deciding what we buy.
Because of the rapid development of businesses and corporations, we are now overwhelmed with the diversity of different products. Therefore, advertisement is the key factor which makes a product stand out, or attract us more than others. Advertising obviously boasts the advantages of the goods and centres on our psychological aspects, with the only aim to raise its trading volume. For example, most of the time we go shopping, we tend to pick up more than expected, or buy goods that later turns out unnecessary. That is because, we are easily attracted by goods that are advertised everywhere, or by what the sellers say about their products. We also like to buy products of well-known brands more than ones with no fame, which can be stated as a clear example of the economic power of advertisement.
However, a popular consumer product will not become a household name if it is not what we need. Advertisement has the power to influence what we buy, but if we use and find out it is not at all like what they say about the product, and we cannot use it, then we will not buy it again. Only products that meet our society’s real needs will stay long with us and become popular. Otherwise, it will only be the trend for a short time, and then replaced by others. For example, each time a new smartphone is released and widely advertised, it is considered fashionable and modern to have one, so people follow the trend and buy it. But sooner or later, another new smartphone will steal the show, and the old one has now become out of fashion.
In conclusion, it is undeniable that advertisement is extremely advantageous for companies to sell their products, but what the society truly need is also a crucial factor to take into consideration.
In the
intensely
competitive business environment nowadays, advertising is such a powerful weapon
enormously
influencing our consumer habits. Much effective as it is, it seems one-sided without considering another
important
one to be the cause: our demand.
Therefore
, I
only
partly
agree
with the
idea
that advertising,
instead
of the society’s
needs
, is playing the main role in deciding what we
buy
.
Because
of the rapid development of businesses and corporations, we are
now
overwhelmed with the diversity of
different
products
.
Therefore
, advertisement is the key factor which
makes
a
product
stand out, or attract us more than others. Advertising
obviously
boasts the advantages of the
goods
and
centres
on our psychological aspects, with the
only
aim to raise its trading volume.
For example
, most of the time we go shopping, we tend to pick up more than
expected
, or
buy
goods
that later turns out unnecessary.
That is
because
, we are
easily
attracted by
goods
that
are advertised
everywhere, or by what the sellers say about their
products
. We
also
like to
buy
products
of well-known brands more than ones with no fame, which can
be stated
as a
clear
example of the economic power of advertisement.
However
, a popular consumer
product
will not become a household name if it is not what we
need
. Advertisement has the power to influence what we
buy
,
but
if we
use
and find out it is not at all like what they say about the
product
, and we cannot
use
it, then we will not
buy
it again.
Only
products
that
meet
our society’s real
needs
will stay long with us and become popular.
Otherwise
, it will
only
be the trend for a short time, and then replaced by others.
For example
, each time a new smartphone
is released
and
widely
advertised, it
is considered
fashionable and modern to have one,
so
people
follow the trend and
buy
it.
But
sooner or later, another new smartphone will steal the
show
, and the
old
one has
now
become out of fashion.
In conclusion
, it is undeniable that advertisement is
extremely
advantageous for
companies
to sell their
products
,
but
what the society
truly
need
is
also
a crucial factor to take into consideration.