There is no doubt that whether a product can gain an extraordinary amount of profit to the manufacturers is highly reliant on widespread advertising. Some people hold a belief that consumers actually purchase unnecessary goods which could be a waste. In my opinion, I somehow agree that people sometimes make an irrelevant purchase, but the public also benefits of advertising.
Firstly, ubiquitous advertising can make a massive impact on people who receive the information. According to psychological research, consumers are easily influenced by frequent external stimulation and eventually believe in what they see. If a person watches the same or similar advertising frequently, he will be more likely to spend money on the product without considering he needs or not. An obvious example, could be the smartphone. In general, when the latest iPhones are released, many people will queue for the most up-to date devices rather than keep using the old one, which is still working perfectly.
However, undoubtedly, the quality of products is enhanced as a result of salesmen want to increase the volume of sales. The main reason why we are bombarded by advertising messages is because of their selling strategies. In order to survive in this competitive society, they have a tendency to produce a product that appears to be convenient for humans’ lives. A new car, for example, may have greatly improved safety features, or it may be more economical to run. Producers can use advertising as a medium to introduce their new design. It also conforms buyers’ needs when they are thinking about eliminating old cars.
In conclusion, while I believe that people nowadays purchase something they do not really need occasionally because of advertising, I am also convinced that it offers us products with better quality.
There is no doubt that whether a
product
can gain an extraordinary amount of profit to the manufacturers is
highly
reliant on widespread advertising.
Some
people
hold a belief that consumers actually
purchase
unnecessary
goods
which could be a waste. In my opinion, I somehow
agree
that
people
sometimes
make
an irrelevant
purchase
,
but
the public
also
benefits of advertising.
Firstly
, ubiquitous advertising can
make
a massive impact on
people
who receive the information. According to psychological research, consumers are
easily
influenced by frequent external stimulation and
eventually
believe in what they
see
. If a person
watches
the same or similar advertising
frequently
, he will be more likely to spend money on the
product
without considering he needs or not. An obvious example, could be the smartphone.
In general
, when the latest iPhones
are released
,
many
people
will queue for the most up-to date devices
rather
than
keep
using the
old
one, which is
still
working
perfectly
.
However
,
undoubtedly
, the quality of
products
is enhanced
as a result
of salesmen want to increase the volume of sales. The main reason why we
are bombarded
by advertising messages is
because
of their selling strategies. In order to survive in this competitive society, they have a tendency to produce a
product
that appears to be convenient for humans’
lives
. A new car,
for example
, may have
greatly
improved
safety features, or it may be more economical to run. Producers can
use
advertising as a medium to introduce their new design. It
also
conforms buyers’ needs when they are thinking about eliminating
old
cars.
In conclusion
, while I believe that
people
nowadays
purchase
something they do not
really
need
occasionally
because
of advertising, I am
also
convinced that it offers us
products
with better quality.