Although over the past decade, the advertising service has boomed rapidly throughout the world, the issue as to whether that advertising from commercial services have effects on audiences or not remains controversial. In my opinion, public advertising not ony impact on commodity perception of consumer, but also change the consumer behaviour of them.
Firstly, many may argue that advertisings just give them options about commodities and can not influence on their decisions. This argument could be true in some extent. However, they are ignorant that facing a bombard regularly from various advertisements have hit strongly on consumer demands of most custommer. In the long term, these commercials, which is able to change the public attitude or even mould their thought by disseminate information purposely, can increasing profit for companies, which have favorite model advertisements of cosumers. A telling example is advertisings on social networks. Habits and the changable consumer behaviour of customer can decide appearance of avertisements on their social networks page and orientate what they purchase in the future.
Secondly, some economists could argue that advertisements is a revolution of media industry, and they help other industry develop and approach to customers easily. The development of advertising service has great contributation to the wealthy of good-producing industry which bring potential profit to economy of each country. However, the accelerated attack of advertisements in the same type mechanise from distinguish companies will stand customers in the disadvantage stead or even consumerscan be trapped in untrue advertisements. For example, image editing technologies applied to comercial advertisements nowaday have intensive effect on selections of most customers because of comparison between the look of goods.
In conclusion, advertisements can help consumers approach and understand to commodities easily and conveniently. However, raising awareness in purchase and checking product information accurately will prevent customers from increasing rapidly of comercials in currently life.
Although over the past decade, the advertising service has boomed
rapidly
throughout the world, the issue
as to whether
that advertising from commercial services have effects on audiences or not remains controversial. In my opinion, public advertising
not ony
impact on commodity perception of
consumer
,
but
also
change
the
consumer
behaviour
of them.
Firstly
,
many may
argue that
advertisings
just
give them options about commodities and can not influence on their decisions. This argument could be true in
some
extent.
However
, they are ignorant that facing
a bombard
regularly
from various
advertisements
have hit
strongly
on
consumer
demands of most
custommer
. In the long term, these commercials, which is able to
change
the public attitude or even
mould
their
thought
by disseminate information
purposely
, can increasing profit for
companies
, which have favorite model
advertisements
of
cosumers
. A telling example is
advertisings on
social networks. Habits and the
changable
consumer
behaviour
of
customer
can decide appearance of
avertisements
on their social networks page and orientate what they
purchase
in the future.
Secondly
,
some
economists could argue that
advertisements
is a revolution of media industry, and they
help
other industry develop and approach to
customers
easily
. The development of advertising service has great
contributation
to the wealthy of
good
-producing industry which bring potential profit to economy of each country.
However
, the accelerated attack of
advertisements
in the same type
mechanise
from distinguish
companies
will stand
customers
in the disadvantage stead or even
consumerscan
be trapped
in untrue
advertisements
.
For example
, image editing technologies applied to
comercial
advertisements
nowaday
have intensive effect on selections of most
customers
because
of comparison between the look of
goods
.
In conclusion
,
advertisements
can
help
consumers
approach and understand to commodities
easily
and
conveniently
.
However
, raising awareness in
purchase
and checking product information
accurately
will
prevent
customers
from increasing
rapidly
of
comercials
in
currently
life.