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Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them? v.2

Consumers are faced with increasing numbers of advertisements from competing companies. What measures can be taken to protect them? v. 2
In recent years rather than being well-informed about details of newly launched products, people are bombarded with all kinds of advertisements. I believe the excessive popularity of advertisements has profound influences on customers and there are some measures which can protect them. The increasing prevalence of advertising exerts several detrimental effects on consumers. First, commercials might stimulate people to purchase products that they do not really need. In order to approach prospective customers and create brand awareness, many enterprises tend to exaggerate the quality of their products. As a result, unwary consumers who are swayed by glamorous advertisements are easily tempted to impulsively buy goods that are of little use to them. Second, the rising popularity of advertising can also encourage people to form bad habits. For example, as youngsters are not mature enough to distinguish right from wrong or judge what is suitable within society, they might become addicted to playing video games if they are exposed to commercials promoting those products on a frequent basis. There are several approaches that should be taken into consideration to protect consumers from the adverse effects of advertising. Governments should impose a strict regulation on the advertising industry. Under stringent control, most businesses would be more responsible and truthful in promoting their products whether through online advertisements or commercial advertising on prime-time television. This would enable consumers to choose the most suitable and reliable products with greater trust and confidence. Additionally, consumers should have a thorough plan of what they are going to buy before they shop. By doing this, people will have time to prepare and make a wise decision about what products should be bought, which eventually save a great deal of money spent on unnecessary advertised goods. In conclusion, although the excessive prevalence of advertising brings a lot of disadvantages to consumers, there are several effective approaches to protect consumers from negative influences of advertising.
In recent years
rather
than being well-informed about
details
of
newly
launched
products
,
people
are bombarded
with all kinds of
advertisements
. I believe the excessive popularity of
advertisements
has profound influences on customers and there are
some
measures which can protect them.

The increasing prevalence of advertising exerts several detrimental effects on
consumers
.
First
, commercials might stimulate
people
to
purchase
products
that they do not
really
need. In order to approach prospective customers and create brand awareness,
many
enterprises tend to exaggerate the quality of their
products
.
As a result
, unwary
consumers
who
are swayed
by glamorous
advertisements
are
easily
tempted to
impulsively
buy
goods
that are of
little
use
to them. Second, the rising popularity of advertising can
also
encourage
people
to form
bad
habits.
For example
, as youngsters are not mature
enough
to distinguish right from
wrong
or judge what is suitable within society, they might become addicted to playing video games if they
are exposed
to commercials promoting those
products
on a frequent basis.

There are several approaches that should
be taken
into consideration to protect
consumers
from the adverse effects of advertising.
Governments
should impose a strict regulation on the advertising industry. Under stringent control, most businesses would be more responsible and truthful in promoting their
products
whether through online
advertisements
or commercial advertising on prime-time television. This would enable
consumers
to choose the most suitable and reliable
products
with greater trust and confidence.
Additionally
,
consumers
should have a thorough plan of what they are going to
buy
before
they shop. By doing this,
people
will have time to prepare and
make
a wise decision about what
products
should be
bought
, which
eventually
save a great deal of money spent on unnecessary advertised
goods
.

In conclusion
, although the excessive prevalence of advertising brings
a lot of
disadvantages to
consumers
, there are several effective approaches to protect
consumers
from
negative
influences of advertising.
7Linking words, meeting the goal of 7 or more
22Repeated words, meeting the goal of 3 or fewer
0Mistakes
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IELTS essay Consumers are faced with increasing numbers of advertisements from competing companies. What measures can be taken to protect them? v. 2

Essay
  American English
4 paragraphs
316 words
6.5
Overall Band Score
Coherence and Cohesion: 5.5
  • Structure your answers in logical paragraphs
  • ?
    One main idea per paragraph
  • Include an introduction and conclusion
  • Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • Vary your linking phrases using synonyms
Lexical Resource: 5.5
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 6.5
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 7.0
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • Support ideas with relevant, specific examples
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