In contemporary society, there is growing consensus that the impacts of advertising on children have become an area of focus in these years tremendously. People are divide into alternative options whether the advertisements will make the children' s unjustified desires to buy something unnecessary or it is a source of useful information for viewers. To the best my knowledge, is undisputed.
Initially, it is essential to recognize that advertising is giving products an exaggerated account. To be more specific, advertisers use some tactics which tend to stress those attributes of a product that are likely to be valued by young consumers, while playing down others. A good case in this point is that the information and ingredients of products will be appeared in small print and children cannot attract or read them clearly. In other words, the main strategy of advertised products are what their peers want and will choose. Contrarily, children who are more concerned with label and branded products than adult, for simple reason that they are much less price sensitive, leading to they seldom take into consideration the function and practical values of those products.
On the flip side, it is equally pivotal to acknowledge that some advertisements are non-commercial and provide information on such issues as anti-smoking, anti-drug and healthy eating practice. As a result of participating that the negative impacts of advertising should be noted that as children grow up. In addition, the advertisements should be concerned about the content of advertises as it can influence to the children' s personalities.
Beyond and doubt, it is obvious that by enhancing the image of advertised products, making exaggerated claims on products and services and portraying a fantastic way of life, advertising is liable for children' s impulsive purchase. As the result, the advertisements that are marketed to children should be restricted.
In contemporary society, there is growing consensus that the impacts of advertising on
children
have become an area of
focus in
these years
tremendously
.
People
are divide into alternative options whether the
advertisements
will
make
the
children&
#039; s unjustified desires to
buy
something unnecessary or it is a source of useful information for viewers. To the best my knowledge,
is undisputed
.
Initially
, it is essential to recognize that advertising is giving
products
an exaggerated account. To be more specific, advertisers
use
some
tactics which tend to
stress
those attributes of a
product
that are likely to
be valued
by young consumers, while playing down others. A
good
case in this point is that the information and ingredients of
products
will
be appeared
in
small
print and
children
cannot attract or read them
clearly
.
In other words
, the main strategy of advertised
products
are what their peers want and will choose.
Contrarily
,
children
who are more concerned with label and branded
products
than adult, for simple reason that they are much less price sensitive, leading to they seldom take into consideration the function and practical values of those products.
On the flip side, it is
equally
pivotal to acknowledge that
some
advertisements
are non-commercial and provide information on such issues as anti-smoking, anti-drug and healthy eating practice.
As a result
of participating that the
negative
impacts of advertising should
be noted
that as
children
grow up.
In addition
, the
advertisements
should
be concerned
about the content of advertises as it can influence to the
children&
#039; s personalities.
Beyond and doubt, it is obvious that by enhancing the image of advertised
products
, making exaggerated claims on
products
and services and portraying a fantastic way of life, advertising is liable for
children&
#039; s impulsive
purchase
. As the result, the
advertisements
that
are marketed
to
children
should
be restricted
.