The table illustrates how long do the video advertisements on the Internet play and how long do viewers spend time watching these advertisements.
The average length of advertisement varied from 14. 6 seconds for clothing to 45. 8 seconds for public services. The advertisement videos related to travel, entertainment and finance tended to last longer than the others. For example, entertainment and automotive advertisements played 27. 8 and 27. 2 seconds respectively. On the other hand, the length of low-price products being advertised such as clothing, medicine, and consumer electronics is shorter. Consumer electronics advertisement, for example, plays for 15. 3 seconds.
Adverts for more expensive products or services tended to be watched for longer than adverts for less expensive items. Viewers on average watched more than 50 percent of advertisements for travel, automotive, and financial services. In contrast, viewers tended to watch less of public service and cheaper goods such as medicine, clothes, and electronics. For instance, viewers spent only 6. 0 seconds watching pharmaceuticals advertisement while it lasted for 16. 3 seconds.
To sum up, the length of advertisements and the length of spent viewing are associated with the perceived cost of the product or service being advertised.
The table illustrates how long do the video
advertisements
on the Internet play and how long do
viewers
spend time watching these advertisements.
The average
length
of
advertisement
varied from 14. 6 seconds for clothing to 45. 8 seconds for public
services
. The
advertisement
videos related to travel, entertainment and finance tended to last longer than the others.
For example
, entertainment and automotive
advertisements
played 27. 8 and 27. 2 seconds
respectively
.
On the other hand
, the
length
of low-price products
being advertised
such as clothing, medicine, and consumer electronics is shorter. Consumer electronics
advertisement
,
for example
, plays for 15. 3 seconds.
Adverts for more expensive products or
services
tended to be
watched
for longer than adverts for less expensive items.
Viewers
on average
watched
more than 50 percent of
advertisements
for travel, automotive, and financial
services
.
In contrast
,
viewers
tended to
watch
less of public
service
and cheaper
goods
such as medicine, clothes, and electronics.
For instance
,
viewers
spent
only
6. 0 seconds watching pharmaceuticals
advertisement
while it lasted for 16. 3 seconds.
To sum up, the
length
of
advertisements
and the
length
of spent viewing
are associated
with the perceived cost of the product or
service
being advertised
.
5Linking words, meeting the goal of 7 or more
21Repeated words, meeting the goal of 3 or fewer
0Mistakes