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Some people think that the only way to have success in business is to have a unique product. What factors, do you think, influence the success of a company? v.2

Some people think that the only way to have success in business is to have a unique product. What factors, do you think, influence the success of a company? v. 2
The question of what makes a business successful will have various responses if you ask from different people. However, there is a notion that a business achieve success when it offers a product with distinct features. Yet, some disagree and believe that the key to a successful business lies in good marketing and customer care. Although I understand the importance of many factors in making a business successful, but believe that the uniqueness and creativity of a product stands above all. Some may argue that a good product will bring value to the customers and thus attract its users like a magnet. A good product will aim to fulfil the needs of its customers in an innovative way. In the process of such efficiency, it will affect growth of its sales and taking larger market share than the products in the competing category, which were unable to satisfy the customers. For example when the iPhone was introduced in the market, it offered unique features to the smartphones users - that its competitors lacked - and took a very large slice of profits in the market. This new smartphone had a better camera, fast RAM, an easy-to-use operating system and good design, among many of its distinct features. Consequently, its manufacturer - the Apple company - became the leader of this industry and drove many other smartphone manufacturers out of business, such as Nokia. On the other hand some advocate the idea that good marketing and customers services are main factors that create a path for a business to succeed. First, for a profit-seeking entity they argue, it is immensely important to have effective marketing campaigns to promote their products or services. As an example, when the advertisements of Coca Cola or Pepsi - the leaders in the soft drinks industry - intensifies, their sales surge accordingly. Secondly, no venture will succeed unless they put customers as their priority, they add. To keep the customers need in the spotlight, a business will find how to respond to customers problems and enhance their products, which will lead them toward their goal of being profitable. Taking this into account, large corporations have dedicated teams to identify problems and provide solutions to their customers. In conclusion, it is important to note that numerous variables contribute in the success of a business. Good customers relations and marketing are important variables out of that pool. However, an exceptional product will never bring failure to a business.
The question of what
makes
a
business
successful will have various responses if you ask from
different
people
.
However
, there is a notion that a
business
achieve success when it offers a
product
with distinct features.
Yet
,
some
disagree and believe that the key to a successful
business
lies in
good
marketing
and
customer
care. Although I understand the importance of
many
factors in making a
business
successful,
but
believe that the uniqueness and creativity of a
product
stands
above all
.

Some
may
argue
that a
good
product
will bring value to the
customers
and
thus
attract its users like a magnet. A
good
product
will aim to fulfil the needs of its
customers
in an innovative way
. In the process of such efficiency, it will affect growth of its sales and taking larger market share than the
products
in the competing category, which were unable to satisfy the
customers
.
For example
when the iPhone
was introduced
in the market, it offered unique features to the smartphones users
-
that its competitors lacked
-
and took a
very
large slice of profits in the market. This new smartphone had a better camera,
fast
RAM, an easy-to-
use
operating system and
good
design, among
many
of its distinct features.
Consequently
, its manufacturer
-
the Apple
company
-
became the leader of this industry and drove
many
other smartphone manufacturers out of
business
, such as Nokia.

On the other hand
some
advocate the
idea
that
good
marketing
and
customers
services are main factors that create a path for a
business
to succeed.
First
, for a profit-seeking entity they argue, it is
immensely
important
to have effective
marketing
campaigns to promote their
products
or services. As an example, when the advertisements of Coca Cola or Pepsi
-
the leaders in the soft
drinks
industry
-
intensifies, their sales surge
accordingly
.
Secondly
, no venture will succeed unless they put
customers
as their priority, they
add
. To
keep
the
customers
need in the spotlight, a
business
will find how to respond to
customers
problems and enhance their
products
, which will lead them toward their goal of being profitable. Taking this into account, large corporations have dedicated teams to identify problems and provide solutions to their customers.

In conclusion
, it is
important
to note that numerous variables contribute in the success of a
business
.
Good
customers
relations and
marketing
are
important
variables out of that pool.
However
, an exceptional
product
will never bring failure to a
business
.
12Linking words, meeting the goal of 7 or more
36Repeated words, meeting the goal of 3 or fewer
9Mistakes

IELTS essay Some people think that the only way to have success in business is to have a unique product. What factors, do you think, influence the success of a company? v. 2

Essay
  American English
4 paragraphs
410 words
6.0
Overall Band Score
Coherence and Cohesion: 6.0
  • Structure your answers in logical paragraphs
  • ?
    One main idea per paragraph
  • Include an introduction and conclusion
  • Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • Vary your linking phrases using synonyms
Lexical Resource: 5.5
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 5.5
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 6.0
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • Support ideas with relevant, specific examples
Labels Descriptions
  • ?
    Currently is not available
  • Meet the criteria
  • Doesn't meet the criteria
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