Nowadays, we have countless manufacturers and numerous products to choose from. This creates hard competition between the companies. As a customer, there are several features we focus upon before choosing a product. Price is one of the main factors since often people assume that if the product is at a higher price, it either belongs to a well known brand or it is of good quality.
Previously, we had very limited selections to choose from. However, because of globalization, we now have famous brands available everywhere. Examples include Nike, Puma and Addidas. People believe that branded products are of good quality and have a longer durability.
Secondly, price comes in to the picture. It is true that if a product is priced high, the standard and the quality of raw materials used should be higher. Every customer seeks quality for the amount they spend. In addition, brands and price tags are used as ways to exhibit elements of social status.
Some of the traditional brands spend huge amounts on advertisements, and in the modern world people are easily notified about advertisements in manifold ways such as newspapers, online, and via Television commercials. As a result, communities easily get attracted to the products and brands that are inviting them to spend money on their goods. Last but not the least, there are many celebrities who act as brand ambassadors for products, and convince their fans to use them. For instance, the famous singer and actress, Selena Gomez, has acted a brand ambassador for the Pantene shampoo which had actually tempted many of her fans to switch their shampoos to Pantene too.
In summary, we live in a world where advertisements impact consumers. However, the impact is limited to some extent. In my opinion, consumers will analyse their needs before choosing a product.
Nowadays, we have countless manufacturers and numerous
products
to choose from. This creates
hard
competition between the
companies
. As a customer, there are several features we focus upon
before
choosing a
product
.
Price
is one of the main factors since
often
people
assume that if the
product
is at a higher
price
, it either belongs to a well known
brand
or it is of
good
quality.
Previously, we had
very
limited selections to choose from.
However
,
because
of globalization, we
now
have
famous
brands
available everywhere. Examples include Nike, Puma and
Addidas
.
People
believe that branded
products
are of
good
quality and have a longer durability.
Secondly
,
price
comes
in to the picture. It is true that if a
product
is priced
high, the standard and the quality of raw materials
used
should be higher. Every customer seeks quality for the amount they spend.
In addition
,
brands
and
price
tags are
used
as ways to exhibit elements of social status.
Some of the
traditional
brands
spend huge amounts on advertisements, and in the modern world
people
are
easily
notified about advertisements in manifold ways such as newspapers, online, and via Television commercials.
As a result
, communities
easily
get
attracted to the
products
and
brands
that are inviting them to spend money on their
goods
. Last
but
not the least, there are
many
celebrities who act as
brand
ambassadors for
products
, and convince their fans to
use
them.
For instance
, the
famous
singer and actress, Selena Gomez, has acted a
brand
ambassador for the
Pantene
shampoo which had actually tempted
many
of her fans to switch their shampoos to
Pantene
too.
In summary, we
live
in a world where advertisements impact consumers.
However
, the impact
is limited
to
some
extent. In my opinion, consumers will
analyse
their needs
before
choosing a
product
.