To strive and be successful, it is very important for the company to have a product with some unique idea. But many people believe that it is the only principle of the successful business. I do not agree with this view as I believe that there are multiple other factors guiding a business to success.
Having an artefact with unique and out of the box features is very beneficial for the firm. It is human tendency to develop curiosity for the new things available. Firstly, a new kind of product creates a buzz in the market and people buy it. This increases the sales and revenue of the organization. For instance, an organization called Mindfit launched a product called Fitbit, which is watch and also provides features such as heart rate calculator etc. People perceived it very well in the market. Secondly, a unique artefact creates a brand for the company. For example, Apple launched the iPhone, a mobile with very a good processor. This has now become the brand for Apple and a status symbol for the people.
However, unique merchandise is not the only factor for an enterprise to succeed. Factors such as happy workforce and services of the firm are equally important. Happy workforce creates a fun environment for everyone which increases the productivity of the people. If employees are not happy then they will leave the company for other opportunities. As a result, the organization will lose out many of the efficient employees and will suffer to deliver quality goods. In addition, if the services of the enterprise are not up to the mark then customers will suffer. This leads to decline in the customer base of the firm and hence, the business suffers. As an example, Tupperware, produces plastic food containers, is successful only because of their services. They provide lifetime warranty on their goods and value their customers.
To conclude, an artefact with strong features is surely very important to pave the path of success for the enterprise, but the value added by the factors such as happy workforce and services provided related to the goods etc. , can not be ignored.
To strive and be successful, it is
very
important
for the
company
to have a product with
some
unique
idea
.
But
many
people
believe that it is the
only
principle of the successful business. I do not
agree
with this view as I believe that there are multiple other
factors
guiding a business to success.
Having an
artefact
with
unique
and out of the box features is
very
beneficial for the firm. It
is human
tendency to develop curiosity for the new things available.
Firstly
, a new kind of product creates a buzz in the market and
people
buy
it. This increases the sales and revenue of the organization.
For instance
, an organization called
Mindfit
launched a product called Fitbit, which is
watch
and
also
provides features such as heart rate calculator etc.
People
perceived it
very
well in the market.
Secondly
, a
unique
artefact
creates a brand for the
company
.
For example
, Apple launched the iPhone, a mobile with
very
a
good
processor. This has
now
become the brand for Apple and a status symbol for the
people
.
However
,
unique
merchandise is not the
only
factor
for an enterprise to succeed.
Factors
such as
happy
workforce and
services
of the firm are
equally
important
.
Happy
workforce creates a fun environment for everyone which increases the productivity of the
people
. If employees are not
happy
then they will
leave
the
company
for other opportunities.
As a result
, the organization will lose out
many
of the efficient employees and will suffer to deliver quality
goods
.
In addition
, if the
services
of the enterprise are not up to the mark then customers will suffer. This leads to decline in the customer base of the firm and
hence
, the business suffers. As an example, Tupperware, produces plastic food containers, is successful
only
because
of their
services
. They provide lifetime warranty on their
goods
and value their customers.
To conclude
, an
artefact
with strong features is
surely
very
important
to pave the path of success for the enterprise,
but
the value
added
by the
factors
such as
happy
workforce and
services
provided related to the
goods
etc.
,
can not be
ignored
.