In the digital revolution, there is a perception that radio industry will be at stake of extinction in the near future if it does not undergo any significant change. From my perspective, I advocate that radio still serves as a beneficial means of entertainment to a variety of audiences.
One of the main reasons why radio would not become obsolete is radio acts as an entertaining tool in the car, where drivers are able to enjoy their own favourite music or update congestion via radio while driving is an effective means of taking full advantage of their time. Traffic Update Radio Stations, for instance, keep you informed about upcoming traffic speed information, guide you avoid a traffic jam, and consult the progress of other commuter on the road to see if the congestion is clearing ahead or if the best strategy is to leave the highway. As more and more people become accustomed to the traffic report, the need for radio to up its traffic game has never been greater.
It is irrefutable that modern technological tools have several obvious benefits. However, when access to the internet is blocked and phone lines are cut, people can still search the airwaves for trustworthy sources. Even electricity is not a necessity for battery operated and hand-cranked radios. According to UNESCO’s statistics on radio’s impact in Africa, more than two third African said they get news and information from the radio, making it the leader of both media and non‐media sources. Radio broadcasting is said to be the most reliable and affordable medium of exchanging information and knowledge in many communities where access to electricity, internet, and television is not all possible.
In conclusion, advances in technology may have led to the emergence of a broad range of media platforms, but it has also made the radio more accessible for populations that lack access to other means of information technology, which is why it is still very much relevant today.
In the digital revolution, there is a perception that
radio
industry will be at stake of extinction in the near future if it does not undergo any significant
change
. From my perspective, I advocate that
radio
still
serves as a beneficial means of entertainment to a variety of audiences.
One of the main reasons why
radio
would not become obsolete is
radio
acts as an entertaining tool in the car, where drivers are able to enjoy their
own
favourite
music or update congestion via
radio
while driving is an effective means of taking full advantage of their time.
Traffic
Update
Radio
Stations,
for instance
,
keep
you informed about upcoming
traffic
speed
information
, guide you avoid a
traffic
jam, and consult the progress of other commuter on the road to
see
if the congestion is clearing ahead or if the best strategy is to
leave
the highway. As more and more
people
become accustomed to the
traffic
report, the need for
radio
to up its
traffic
game has never been greater.
It is irrefutable that modern technological tools have several obvious benefits.
However
, when access to the internet
is blocked
and phone lines are
cut
,
people
can
still
search the airwaves for trustworthy sources. Even electricity is not a necessity for battery operated and hand-cranked
radios
. According to UNESCO’s statistics on
radio’s
impact in Africa, more than two third African said they
get
news and
information
from the
radio
, making it the leader of both media and
non‐media
sources.
Radio
broadcasting
is said
to be the most reliable and affordable medium of exchanging
information
and knowledge in
many
communities where access to electricity, internet, and television is not all possible.
In conclusion
, advances in technology may have led to the emergence of a broad range of media platforms,
but
it has
also
made the
radio
more accessible for populations that lack access to other means of
information
technology, which is why it is
still
very
much relevant
today
.