In this contemporary world, marketing is an important pillar that drives a business. There is an ongoing debate between people who believe that advertising pushes us to buy stuff we are in no need of, while others believe that it introduces us to products beneficial for us. I tend to agree with the latter part of the argument as most of the advertising is digital. Also, people are a lot busy to invest time and money on products they won't use.
First and foremost, online marketing has taken over contemporary marketing. In other words, people only get ad's in their social websites related to the products they have searched for in the past, this helps websites like, Facebook and Instagram to fetch cache information and provide products according to your search. For example, an athlete looking for strength boosting protein, but unsure, might be fed with the information containing a visual presentation of product. As a result, he might be able to order a perfect item, recently launched for him, helping him with his workout. This is a prime example of how most of the digital marketing help people pick the right thing for themselves.
Secondly, nowadays, change in technology is so rapid that products are getting modified within months. Every month we see new products being launched be it in technology or health, which is continuously helping people. Most of the advertisement is done to enlighten us about how it would help us. To illustrate this, Apple mobile, invests 300% more money than any of its competitors, to help people understand the benefit of its upcoming mobile. As an outcome, this helps the buyer and can make full use of the mobile, as he knows the features of the product.
In conclusion, although, people believe that marketing try to fool people, to buy product they don't need. In my opinion, most of the population is smart enough to look for product they require. Also, with the advancement in technology, it has been easier to buy product they need and choose quality over quantity.
In this contemporary world,
marketing
is an
important
pillar that drives a business. There is an ongoing debate between
people
who believe that advertising pushes us to
buy
stuff we are in no need of, while others believe that it introduces us to
products
beneficial for us. I tend to
agree
with the latter part of the argument as most of the advertising is digital.
Also
,
people
are a lot busy to invest time and money on
products
they won't
use
.
First
and foremost, online
marketing
has taken over contemporary
marketing
.
In other words
,
people
only
get
ad's in their social websites related to the
products
they have searched for in the past, this
helps
websites like, Facebook and Instagram to fetch cache information and provide
products
according to your search.
For example
, an athlete looking for strength boosting protein,
but
unsure, might
be fed
with the information containing a visual presentation of
product
.
As a result
, he might be able to order a perfect item, recently launched for him, helping him with his workout. This is a prime example of how most of the digital
marketing
help
people
pick the right thing for themselves.
Secondly
, nowadays,
change
in technology is
so
rapid that
products
are getting modified within months. Every month we
see
new
products
being launched
be it in technology or health, which is
continuously
helping
people
. Most of the advertisement
is done
to enlighten us about how it would
help
us. To illustrate this, Apple mobile, invests 300% more money than any of its competitors, to
help
people
understand the benefit of its upcoming mobile. As an outcome, this
helps
the buyer and can
make
full
use
of the mobile, as he knows the features of the product.
In conclusion
, although,
people
believe that
marketing
try to fool
people
, to
buy
product
they don't need. In my opinion, most of the population is smart
enough
to look for
product
they require.
Also
, with the advancement in technology, it has been easier to
buy
product
they need and choose quality over quantity.