Consumer behaviour has been researched over the past few decades. It is possible to affect people to make a decision about purchasing a product by reason of its price. The essay will also discuss other aspects which have an impact on the customer's buying.
There are two different types of the situations which customers attempt to buy expensive commodity. Firstly, using exorbitant products represents people's social state. For example, wealthy families always keep up with new trends as they have to fit into their rich community. Secondly, a rare good or a limited edition product is likely to attract people to purchase without considering its price. This is because the goods will enhance their value after a couple of few years. People think these special items as an investment, which results in the price is not really an issue to influence their choice.
On the other hand, other factors, such as the quality of the products and brand name, also have their impacts on the consumer's decision. There is no doubt that the majority of consumers always pursue a well- quality commodity and desire to have a brand name one. A high quality product not only can be used much longer, but also gives a convenient use for people's lives. In terms of brand name products, sometimes it is a key factor to attract people to buy as it can be resold in the second hand market.
In conclusion, although some specific consumers tend to buy exorbitant goods due to show their social state and seem them as an investment, other factors also play an important part of role in affecting buying choice.
Consumer
behaviour
has
been researched
over the past few decades. It is possible to affect
people
to
make
a decision about purchasing a
product
by reason of its price. The essay will
also
discuss
other
aspects which have an impact on the customer's buying.
There are two
different
types of the situations which customers attempt to
buy
expensive commodity.
Firstly
, using exorbitant
products
represents
people
's social state.
For example
, wealthy families always
keep
up with new trends as they
have to
fit into their rich community.
Secondly
, a rare
good
or a limited edition
product
is likely to attract
people
to
purchase
without considering its price. This is
because
the
goods
will enhance their value after a couple of few years.
People
think
these special items as an investment, which results in the price is not
really
an issue to influence their choice.
On the
other
hand,
other
factors, such as the quality of the
products
and brand name,
also
have their impacts on the consumer's decision. There is no doubt that the majority of consumers always pursue a well- quality commodity and desire to have a brand name one. A high quality
product
not
only
can be
used
much longer,
but
also
gives a convenient
use
for
people
's
lives
. In terms of brand name
products
,
sometimes
it is a key factor to attract
people
to
buy
as it can be resold in the second hand market.
In conclusion
, although
some
specific consumers tend to
buy
exorbitant
goods
due to
show
their social state and seem them as an investment,
other
factors
also
play an
important
part of role in affecting buying choice.
8.5Linking words, meeting the goal of 7 or more
8.5Repeated words, meeting the goal of 3 or fewer
8.5Mistakes