The development of businesses has given a rise to the growing number of advertisements that can be seen in streets, media and in everywhere. Now, there is a hot debate that whether advertising has influence on people’s decisions or not any considerable effect. In my opinion, the former view is well-founded, yet the latter seems to be rather unreasonable.
One the one hand, the proponents of the perspective that advertising does not play an essential role during decision making, claim that commercials and advertisements only provide useful details regarding the newly launched products as well as apprise the people about the range of choices they have. Therefore, individuals consider and analyse all the variants that are offered to them by advertising agencies and make their own decisions by themselves. That is why they advocate the viewpoint that commercial do not impact on their opinions since these agencies utilize advertisements with the intention of raising their brand awareness amongst customers.
However, others, including me, believe that the commercials have an indisputable effect on our thoughts. As an obvious example to this argument, if cosmetics products are advertised with an infamous person, surely the company could not reach to the great deal of customers regardless of the quality of its products. On the other hand, if the commercial agency would use the image of celebrities on its commodities, then it would lead to massive purchasing by customers and enhance the selling figures. To be more specific, from the basic celebrity endorsement example, it could be inferred that people’s decisions are flexible and could be influenced by employing famous people for stimulating the clients to buy the products.
To sum up, while some people argue that the advertising corporations do not impact on their decisions, I totally feel that these companies have quiet powerful influence on our minds.
The development of businesses has
given
a rise to the growing number of advertisements that can be
seen
in streets, media and in everywhere.
Now
, there is a hot debate that whether advertising has influence on
people’s
decisions
or not any considerable effect. In my opinion, the former view is well-founded,
yet
the latter seems to be
rather
unreasonable.
One
the one hand, the proponents of the perspective that advertising does not play an essential role during
decision making
, claim that commercials and advertisements
only
provide useful
details
regarding the
newly
launched products
as well
as apprise the
people
about the range of choices they have.
Therefore
, individuals consider and
analyse
all the variants that
are offered
to them by advertising agencies and
make
their
own
decisions
by themselves.
That is
why they advocate the viewpoint that
commercial
do not impact on their opinions since these agencies utilize advertisements with the intention of raising their brand awareness amongst customers.
However
, others, including me, believe that the commercials have an indisputable effect on our thoughts. As an obvious example to this argument, if cosmetics products
are advertised
with an infamous person,
surely
the
company
could not reach to the great deal of customers regardless of the quality of its products.
On the other hand
, if the
commercial
agency would
use
the image of celebrities on its commodities, then it would lead to massive purchasing by customers and enhance the selling figures. To be more specific, from the basic celebrity endorsement example, it could
be inferred
that
people’s
decisions
are flexible and could
be influenced
by employing
famous
people
for stimulating the clients to
buy
the products.
To sum up, while
some
people
argue that the advertising corporations do not impact on their
decisions
, I
totally
feel that these
companies
have quiet powerful influence on our minds.