People are divided between the opinion that whether companies sponsoring sports as a mean of advertisment is beneficial
or not. In my opinion, advertisement of products through sports has more disadvantages.
To begin with, sponsorship of sports is beneficial at certain level. Young children with a keen interest in any specific
sport is unable to showcase their skills to attract the eye of selectors in order to get selected for national team.
When companies sponsor sports at school or college level, students get a chance to play in competition at inter college
or inter school level and have a higher probability to catch eye of selectors. Sponsorship generates revenue for the
sports and allows to bear the expenses of arranging tournaments among different schools or colleges, which is not possible
from institution funding as it is limited. For example, Hassan Raza (pakistan cricketer) got the eye of a selector
while playing at college level. He got the chance to play for Pakistan team at international level at the age of 16
which is still the record for any player to play at international level.
On the other hand, there are more commercial aspects of sponsorship which have negative effects. Many sports personalities
have huge fan following and these fans adopt their attributes without thinking about its effect especially young children.
Companies use the fame of the famous sportsmen to sell their products, who are enticed by handsome amount of money,
in fact they earn much more by advertisements than their salaries. Therefore to earn more money sportsmen agree to
advertise for any company and sometimes become their brand ambassador. Sometimes the product of these companies is
harmful for the health of people. For instance, advertisements showing the intake of carbonated drinks after sports.
In conclusion, sponsorship of sports for commercial purposes has more detrimental effects than positive
People
are divided
between the opinion that whether
companies
sponsoring
sports
as a mean of
advertisment
is beneficial
or
not. In my opinion,
advertisement of
products through
sports
has more disadvantages.
To
begin
with,
sponsorship
of
sports
is beneficial at certain
level
. Young children with a keen interest in any
specific
sport
is unable to showcase their
skills
to attract the eye of selectors in order to
get
selected for national team.
When
companies
sponsor
sports
at school or college
level
, students
get
a chance to play in competition at inter college
or
inter school
level
and have a higher probability to catch eye of selectors.
Sponsorship
generates revenue for
the
sports and
allows
to bear the expenses of arranging tournaments among
different
schools or colleges, which is not possible
from
institution funding as it
is limited
.
For example
, Hassan
Raza
(
pakistan
cricketer)
got
the eye of a
selector
while
playing at college
level
. He
got
the chance to play for Pakistan team at international
level
at the age of 16
which
is
still
the record for any player to play at international level.
On the other hand
, there are more commercial aspects of
sponsorship
which have
negative
effects.
Many
sports
personalities
have
huge fan following and these fans adopt their attributes without thinking about its effect
especially
young children.
Companies
use
the fame of the
famous
sportsmen to sell their products, who
are enticed
by handsome amount of money,
in
fact they
earn much more by advertisements than their salaries.
Therefore
to earn more money sportsmen
agree
to
advertise
for any
company
and
sometimes
become their brand ambassador.
Sometimes
the product of these
companies
is
harmful
for the health of
people
.
For instance
, advertisements showing the intake of carbonated drinks after sports.
In conclusion
,
sponsorship
of
sports
for commercial purposes has more detrimental effects than
positive