In this competitive world, some people think that sponsoring sports is the best marketing tool for countries whilst others disagree and think it is a bad practice. I agree with the former one, and in this essay I will discuss both points of view.
It is clear that sports have provided the best means of marketing than ever before. One of the benefits is that it helps in boosting the friendly relationship among countries. For example, every year, India conducts friendly sports events with other countries in order to make their friendship bond more strongly. Exchanging cultural values can also be considered as a benefit. For instance, whenever any sports team comes to India, they, apart from playing sports, also visit various tourist places; as a result, they carry Indian culture back to their country.
On the other hand, some people make the opposing case. They argue that by organizing the sports events, the country is just wasting the tax payers’ money which can be utilized in better ways. To exemplify, in India, instead of spending too much money on sports, the government should use it to provide basic needs like food and education to the needy ones. They further argue that sports players nowadays have been involved in illegal activities, because of which sports are not the true medium for promotion. For instance, recently many cricket players have been facing legal charges for taking bribes from gamblers.
In my opinion, both arguments have their merits. On balance, however, I tend to believe that with a view to enhancing their friendly relations and to interchange cultural values, countries should finance sports to publicize themselves.
In this competitive world,
some
people
think
that sponsoring
sports
is the best marketing tool for
countries
whilst others disagree and
think
it is a
bad
practice. I
agree
with the former one, and in this essay I will discuss both points of view.
It is
clear
that
sports
have provided the best means of marketing than ever
before
. One of the benefits is that it
helps
in boosting the friendly relationship among
countries
.
For example
, every year, India conducts friendly
sports
events
with other
countries
in order to
make
their friendship bond more
strongly
. Exchanging cultural values can
also
be considered
as a benefit.
For instance
, whenever any
sports
team
comes
to India, they, apart from playing
sports
,
also
visit various tourist places;
as a result
, they carry Indian culture back to their country.
On the other hand
,
some
people
make
the opposing case. They argue that by organizing the
sports
events
, the
country
is
just
wasting the tax payers’ money which can
be utilized
in better ways. To exemplify, in India,
instead
of spending too much money on
sports
, the
government
should
use
it to provide basic needs like food and education to the needy ones. They
further
argue that
sports
players nowadays have
been involved
in illegal activities,
because
of which
sports
are not the true medium for promotion.
For instance
, recently
many
cricket players have been facing legal charges for taking bribes from gamblers.
In my opinion, both arguments have their merits. On balance,
however
, I tend to believe that with a view to enhancing their friendly relations and to interchange cultural values,
countries
should finance
sports
to publicize themselves.