It is irrefutably true that, these days, companies are examining various strategies such as sponsoring sports events to increase their sales. While sports sponsorship is considered an efficient marketing tool for companies to promote products and increase their sales, others think in a different way, and attribute a number of problems with such an attitude. To bolster the former opinion, I believe that this practice is not only beneficial to the companies but also brings considerable advantageous to sports committees and players. Analyzing the ability of funding sports events to both boosting sales’s rates of the companies and providing financial support for players with demonstrate this.
To commence with, sports sponsorship is widely acknowledged as a lucrative industry across the globe, providing mutual benefits for both the market players: the company and the their objective society. While the company gets a golden opportunity to access a wider community of potential customers, in a more comprehensive way, to promote their products and, thus, increase their sales, it allows sports committees and organisations develop infrastructure in other places and help the players financially. For example, Hyundai, who was the sponsor of the last World Cup football matches, invested billions of dollars in sponsoring the event, reported a record high in its sales’s turnover rate after the seasons. Meanwhile, the International Volleyball Committee launched a new project to develop Volleyball in low-income countries.
On the contrary, it is believed by some individuals that advertising commercial goods through sports events is actually a deceptive way of promoting a company’s products. With increased commercialization of the athletics and other sports activities, there is a higher chance of sportsmanship corruption. Moreover, sports sponsorship is widely considered to the leading cause of impulsive buying, as it encourages ordinary people to purchase commodities which they rarely use them in their daily lives.
In conclusion, while there might be some drawbacks associated with funding sports events may introduce some, I strongly believe that this strategy is more beneficial for both the two sides of the market. Of course, controversial issues and conflicts of interests can be avoided if the companies sell quality products and sports teams play honestly, without involving in any corruption such as match-fixing and bribery.
It is
irrefutably
true that, these days,
companies
are examining various strategies such as sponsoring
sports
events
to increase their sales. While
sports
sponsorship
is considered
an efficient marketing tool for
companies
to promote
products
and increase their sales, others
think
in a
different
way, and attribute a number of problems with such an attitude. To bolster the former opinion, I believe that this practice is not
only
beneficial to the
companies
but
also
brings considerable advantageous to
sports
committees and
players
. Analyzing the ability of funding
sports
events
to both boosting
sales’s
rates of the
companies
and providing financial support for
players
with demonstrate this.
To commence with,
sports
sponsorship is
widely
acknowledged as a lucrative industry across the globe, providing mutual benefits for both the market
players
: the
company
and
the their
objective society. While the
company
gets
a golden opportunity to access a wider community of potential customers, in a more comprehensive way, to promote their
products
and,
thus
, increase their sales, it
allows
sports
committees and
organisations
develop infrastructure in other places and
help
the
players
financially
.
For example
, Hyundai, who was the sponsor of the last World Cup football matches, invested billions of dollars in sponsoring the
event
, reported a record high in its
sales’s
turnover rate after the seasons. Meanwhile, the International Volleyball Committee launched a new project to develop Volleyball in low-income countries.
On the contrary
, it
is believed
by
some
individuals that advertising commercial
goods
through
sports
events
is actually a deceptive way of promoting a
company’s
products
. With increased commercialization of the athletics and other
sports
activities, there is a higher chance of sportsmanship corruption.
Moreover
,
sports
sponsorship is
widely
considered to the leading cause of impulsive buying, as it encourages ordinary
people
to
purchase
commodities which they rarely
use
them in their daily
lives
.
In conclusion
, while there might be
some
drawbacks associated with funding
sports
events
may introduce
some
, I
strongly
believe that this strategy is more beneficial for both the two sides of the market.
Of course
, controversial issues and conflicts of interests can
be avoided
if the
companies
sell quality
products
and
sports
teams play
honestly
, without involving in any corruption such as match-fixing and bribery.