Globally, sponsorship of sporting events is becoming very popular. Organisations see these programs as a great opportunity to showcase their products to the world due to the popularity that sports garner. While some people welcome this with open hands and look forward to the adverts, others are dismayed and believe this has lots of demerits. In my opinion, I believe that despite some of the threats this might pose, there are lots of merits for which this idea should be encouraged.
On the one hand, those who do not support promotion of sporting events by these big brands are of the opinion that these events have no age restriction therefore some of the adverts might not be age appropriate. Also, it is said that it can promote consumerism. For instance, a youngster might develop an interest in a product which he or she does not need, neither can the parents afford it. The need for this particular item might push the child to partake in some social vices such as stealing or pick-pocketing.
On the other hand, showcasing of company products through advertisement hassled to increased employment opportunities, lucrativeness of the sporting industry, making the games more attractive for children who want to participate as a result of the funding that they receive, more revenue for both the companies that sponsor and the sponsored sporting organisation and job creation for creative workers. For example, Football all over the world has boomed and gained lots of recognition as a result of all the sponsorship it has received from companies like Nike, Fubu etc. This has made it more attractive to the youths and has created a lot of employment opportunities and also increase in per capita income of the economies of the host countries.
In conclusion, my view is that the sponsorship of these companies through their adverts has helped in booming the economy viz a viz the sporting industry and therefore should be encouraged. However, the negative effects of the advertisement can be worked on.
Globally, sponsorship of sporting
events
is becoming
very
popular.
Organisations
see
these programs as a great opportunity to showcase their products to the world due to the popularity that sports garner. While
some
people
welcome this with open hands and look forward to the adverts, others
are dismayed
and believe this has
lots
of demerits. In my opinion, I believe that despite
some of the
threats this
might
pose, there are
lots
of merits for which this
idea
should
be encouraged
.
On the one hand, those who do not support promotion of sporting
events
by these
big
brands are of the opinion that these
events
have no age restriction
therefore
some of the
adverts
might
not be age appropriate.
Also
, it
is said
that it can promote consumerism.
For instance
, a youngster
might
develop an interest in a product which he or she does not need, neither can the parents afford it. The need for this particular item
might
push the child to partake in
some
social vices such as stealing or pick-pocketing.
On the other hand
, showcasing of
company
products through advertisement hassled to increased employment opportunities, lucrativeness of the sporting industry, making the games more attractive for children who want to participate
as a result
of the funding that they receive, more revenue for both the
companies
that sponsor and the sponsored sporting
organisation
and job creation for creative workers.
For example
, Football all over the world has boomed and gained
lots
of recognition
as a result
of all the sponsorship it has received from
companies
like Nike,
Fubu
etc. This has made it more attractive to the youths and has created a
lot
of employment opportunities and
also
increase in per capita income of the economies of the host countries.
In conclusion
, my view is that the sponsorship of these
companies
through their adverts has
helped
in booming the economy viz a viz the sporting industry and
therefore
should
be encouraged
.
However
, the
negative
effects of the advertisement can
be worked
on.