Nowadays, purchasing items such as cars or clothes from famous brands is becoming increasingly popular among a large number of people. The reasons behind this trend will be outlined in the following essay and, in my opinion, it could bring both positive and negative consequences in equal measure.
To begin with, the tendency of using large brand products mostly stems from people’s beliefs on personal possessions reflecting wealth, social status, and appearance. More specifically, many people associate clothes and accessories from popular brand names such as Nike or Adidas with high quality and fashionable designs. Therefore, these items are more suitable for enhancing people’s appearance than the products from smaller brands. In addition, some types of goods like cars from luxurious brands are usually sold at exorbitant prices because of their expensive materials or unique features. Hence, these items are often considered as a tool for the rich to show off their social status or their wealth.
On the other hand, more people purchasing goods from famous brands can bring both merits and drawbacks to the business world. Countries where famous brands are based are more likely to have a strong and healthy economy. For instance, the US – the home country of many large brands, such as Apple and Microsoft, has been the strongest economic superpower since the late 20th century partly since the products of these enterprises are favored not only in domestic but also in foreign markets. However, the rise of dominant brand names can be a factor leading to monopoly as large companies will attempt to dominate and finally wipe out smaller rivals to maintain their positions.
In conclusion, the tendency of consuming goods from famous brands largely comes from people’s perception of personal belongings showing their wealth, social status and appearance. This trend can bring both positive and harmful effects to the business market and, therefore, should be well-considered by the government to prevent largescale monopoly.
Nowadays, purchasing items such as cars or clothes from
famous
brands
is becoming
increasingly
popular among a
large
number of
people
. The reasons behind this trend will
be outlined
in the following essay and, in my opinion, it could bring both
positive
and
negative
consequences in equal measure.
To
begin
with, the tendency of using
large
brand
products
mostly
stems from
people’s
beliefs on personal possessions
reflecting
wealth, social status, and appearance. More
specifically
,
many
people
associate clothes and accessories from popular
brand
names such as Nike or Adidas with high quality and fashionable designs.
Therefore
, these items are more suitable for enhancing
people’s
appearance than the products from smaller
brands
.
In addition
,
some
types of
goods
like cars from luxurious
brands
are
usually
sold at exorbitant prices
because
of their expensive materials or unique features.
Hence
, these items are
often
considered as a tool for the rich to
show
off
their social status or their wealth.
On the other hand
, more
people
purchasing
goods
from
famous
brands
can bring both merits and drawbacks to the business world. Countries where
famous
brands
are based
are more likely to have a strong and healthy economy.
For instance
, the US
–
the home country of
many
large
brands
, such as Apple and Microsoft, has been the strongest economic superpower since the late 20th century partly since the products of these enterprises
are favored
not
only
in domestic
but
also
in foreign markets.
However
, the rise of dominant
brand
names can be a factor leading to monopoly as
large
companies
will attempt to dominate and
finally
wipe out smaller rivals to maintain their positions.
In conclusion
, the tendency of consuming
goods
from
famous
brands
largely
comes
from
people’s
perception of personal belongings showing their wealth, social status and appearance. This trend can bring both
positive
and harmful
effects
to the business market and,
therefore
, should be well-considered by the
government
to
prevent
largescale
monopoly.