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Marketing in companies should be based on reputation or short term strategies? v.1

Marketing in companies should be based on reputation or short term strategies? v. 1
Nowadays, with the increased competition in the global market, organizations are applying various methods to attract customers. While few believe that they should focus on the reputation, others assert that they must consider short term strategies. This essay will discuss both the aspects before reaching to a pragmatic conclusion. To begin with, when a company plans on long term, it succeeds in making a brand value. Since people's one of the most essential factor in buying a product is its image and reliability, the organization must try extremely hard to maintain their brand value. Furthermore, once an image is established, their customers become loyal and buy things from them only. For instance, Apple Incorporation, which is the world's largest smartphone maker, planned meticulously for its product that benefitted them greatly. On the contrary, if they plan for a short term, their immediate results will be improved by some margin. It is well known that, the actions that are planned for small duration reap benefits immediately because they are easy to implement and results would be seen early. For example, the Colgate Incorporation, saw a substantial improvement in the revenue soon after they elevated the product price. However, the long term effects of such actions prove detrimental. In conclusion, it can be said that, although the short term strategies have instant advantages, but they prove alleviating in the longer duration. Thus, companies should heed their reputation as it helps in consumer loyalty. If each organization works on their image then they surely do better business.
Nowadays, with the increased competition in the global market, organizations are applying various methods to attract customers. While few believe that they should focus on the reputation, others assert that they
This phrase/word (depending on the context) can be potentially replaced with :
must
consider short
You use this word too often, consider replacing it with
term
strategies. This essay will discuss both the aspects
This phrase/word is too simple and can be replaced with:
before
reaching to a pragmatic conclusion.

To
This phrase/word (depending on the context) can be potentially replaced with :
begin
with, when a
This phrase/word (depending on the context) can be potentially replaced with :
company
plans on long
You use this word too often, consider replacing it with
term
, it succeeds in making a brand value. Since
This phrase/word (depending on the context) can be potentially replaced with :
people
's one of the most essential factor in buying a product is its image and reliability, the organization
This phrase/word (depending on the context) can be potentially replaced with :
must
try
extremely
This phrase/word (depending on the context) can be potentially replaced with :
hard
to maintain their brand value.
Furthermore
, once an image
is established
, their customers become loyal and
This phrase/word (depending on the context) can be potentially replaced with :
buy
things from them
This phrase/word (depending on the context) can be potentially replaced with :
only
.
For instance
, Apple Incorporation, which is the world's largest smartphone maker, planned
meticulously
for its product that
Possible spelling mistake found.
benefitted
them
greatly
.

On the contrary
, if they plan for a short
You use this word too often, consider replacing it with
term
, their immediate results will be
This phrase/word (depending on the context) can be potentially replaced with :
improved
by
This phrase/word is too simple and can be replaced with:
some
margin. It is well known that, the actions that
are planned
for
This phrase/word is too simple and can be replaced with:
small
duration reap benefits immediately
This phrase/word is too simple and can be replaced with:
because
they are easy to implement and results would be
This phrase/word (depending on the context) can be potentially replaced with :
seen
early.
For example
, the Colgate Incorporation,
This phrase/word (depending on the context) can be potentially replaced with :
saw
a substantial improvement in the revenue
This phrase/word is too simple and can be replaced with:
soon
after they elevated the product price.
However
, the long
You use this word too often, consider replacing it with
term
effects of such actions prove detrimental.

In conclusion
, it can
be said
that, although the short
You use this word too often, consider replacing it with
term
strategies have instant advantages,
This phrase/word is too simple and can be replaced with:
but
they prove alleviating in the longer duration.
Thus
,
This phrase/word (depending on the context) can be potentially replaced with :
companies
should heed their reputation as it
This phrase/word (depending on the context) can be potentially replaced with :
helps
in consumer loyalty. If each organization works on their image then they
surely
do better business.
8.5Linking words, meeting the goal of 7 or more
8.5Repeated words, meeting the goal of 3 or fewer
8.5Mistakes

IELTS essay Marketing in companies should be based on reputation or short term strategies? v. 1

Essay
  American English
4 paragraphs
254 words
8.5
Overall Band Score
Coherence and Cohesion: 8.5
  • Structure your answers in logical paragraphs
  • ?
    One main idea per paragraph
  • Include an introduction and conclusion
  • Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • Vary your linking phrases using synonyms
Lexical Resource: 8.5
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 8.5
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 8.5
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • Support ideas with relevant, specific examples
Labels Descriptions
  • ?
    Currently is not available
  • Meet the criteria
  • Doesn't meet the criteria
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