It is apparent that there is consistently far less TV coverage of women’s sport than of men’s sport. This discrepancy could be attributed to prevailing gender stereotypes within sport, and to combat this, there should be more balanced coverage of women’s sports from national broadcasters in order to gain support among a more mainstream audience.
Doubtless, the shortage of airtime for women’s sport reflects the public’s outdated opinion on its entertainment value. For a long time, physically demanding activities in general, and sport in particular, have been largely associated with masculinity rather than femininity. Audiences are more drawn to games played by males, with the expectation of greater agility and more exciting competition. As a consequence of receiving less public attention and sponsorship, sports programs focusing on female sport is repeatedly cut, despite the fact that women still account for a large percentage of sports participants, giving more room for the representation of male sport matches.
I am of the opinion that there should be a balance in the broadcasting of both men’s and women’s sports because of the tremendous benefits for society. The frequent TV coverage of the athletic achievements of successful male sporting celebrities encourages greater rates of participation across the globe, thus promoting the development of sportsmanship. If more screen time were devoted to female sports, there would be a rise in female role models for young women to follow, contributing to a change in the public mindset regarding female participation in sport and in turn catalyzing interest in sports involvement among women together with its numerous physical and social benefits.
In conclusion, the uneven TV coverage of men’s and women’s sports is clearly linked to outdated opinions regarding gender roles in sport. Nonetheless, I firmly believe that more female athletes should be featured on TV so as to increase women’s participation in sport, with immense benefits for both females as individuals and society as a whole.
It is apparent that there is
consistently
far less TV
coverage
of
women’s
sport
than of
men
’s
sport
. This discrepancy could
be attributed
to prevailing gender stereotypes within
sport
, and to combat this, there should be more balanced
coverage
of
women’s
sports
from national broadcasters in order to gain support among a more mainstream audience.
Doubtless, the shortage of airtime for
women’s
sport
reflects the public’s outdated opinion on its entertainment value. For a long time,
physically
demanding activities
in general
, and
sport
in particular
, have been
largely
associated with masculinity
rather
than femininity. Audiences are more drawn to games played by males, with the expectation of greater agility and more exciting competition. As a consequence of receiving less public attention and sponsorship,
sports
programs focusing on
female
sport
is
repeatedly
cut
, despite the fact that
women
still
account for a large percentage of
sports
participants, giving more room for the representation of male
sport
matches.
I am of the opinion that there should be a balance in the broadcasting of both
men
’s and
women’s
sports
because
of the tremendous benefits for society. The frequent TV
coverage
of the athletic achievements of successful male sporting celebrities encourages greater rates of participation across the globe,
thus
promoting the development of sportsmanship. If more screen time
were devoted
to
female
sports
, there would be a rise in
female
role models for young
women
to follow, contributing to a
change
in the public mindset regarding
female
participation in
sport
and in turn catalyzing interest in
sports
involvement among
women
together with its numerous physical and social benefits.
In conclusion
, the uneven TV
coverage
of
men
’s and
women’s
sports
is
clearly
linked to outdated opinions regarding gender roles in
sport
. Nonetheless, I
firmly
believe that more
female
athletes should
be featured
on TV
so as to
increase
women’s
participation in
sport
, with immense benefits for both
females
as individuals and society as a whole.