Extreme advertising by multinational companies are very normal nowadays. Is this a good or bad thing? One may ask. Let's examine to what extent this is productive and pros and cons of such market condition.
Advertising was a part of life for centuries. From small shops to large companies all need them to sell their products. In recent years, large corporations with revenues in the millions are spending huge amount in the advertisement. With such resources, they create such a good campaign that buyers end up spending a lot more and purchasing items they don't need. For example, Companies like "Zara" and "H & M" are coming up with new trendy clothes every week. They put very lucrative ads with large discounts. This has created a trend called fast fashion, so people buy more clothes for cheap and end up not using almost half of those. Such waste of resources has a huge negative impact on the environment.
Additionally, People are becoming more materialistic with the advancement of consumerism. Social networking sites like Facebook will keep these advertisements in your face. People are being judged on material wealth instead of personal qualities. These effects are very powerful, especially in teenagers. For example, to feel included teenagers tend to buy the product that their friends have, this creates a chain effect in selling products.
However, if you are a wise consumer then consumerism is not a bad thing. Advertisement will keep you informed about advancement in technology and new products which can improve the life. For example, I learned about the house cleaning robots from online ad. It is a wonderful product which has saved a lot of time for me.
In conclusion, companies will always try to sell their product as much as they can. It has its advantages as well as disadvantages as discussed. It should be the responsibility of us as a consumer to be wise and buy only thing that we need.
Extreme advertising by multinational
companies
are
very
normal nowadays. Is this a
good
or
bad
thing? One may ask.
Let
's examine to what extent this is productive and pros and cons of such market condition.
Advertising was a part of life for centuries. From
small
shops to large
companies
all need them to sell their
products
. In recent years, large corporations with revenues in the millions are spending huge amount in the advertisement. With such resources, they create such a
good
campaign that buyers
end
up spending a lot more and purchasing items they don't need.
For example
,
Companies
like
"
Zara
"
and
"
H & M
"
are coming up with new trendy clothes every week. They put
very
lucrative ads with large discounts. This has created a trend called
fast
fashion,
so
people
buy
more clothes for
cheap
and
end
up not using almost half of those. Such waste of resources has a huge
negative
impact on the environment.
Additionally
,
People
are becoming more materialistic with the advancement of consumerism. Social networking sites like Facebook will
keep
these advertisements in your face.
People
are
being judged
on material wealth
instead
of personal qualities. These effects are
very
powerful,
especially
in
teenagers
.
For example
, to feel included
teenagers
tend to
buy
the
product
that their friends have, this creates a chain effect in selling products.
However
, if you are a wise consumer then consumerism is not a
bad
thing. Advertisement will
keep
you informed about advancement in technology and new
products
which can
improve
the life.
For example
, I learned about the
house
cleaning robots from online ad. It is a wonderful
product
which has saved
a lot of
time for me.
In conclusion
,
companies
will always try to sell their
product
as much as they can. It has its advantages
as well
as disadvantages as discussed. It should be the responsibility of us as a consumer to be wise and
buy
only
thing that we need.