It is true that various sporting occasions are prime times for many product companies to promote their goods to attract the mass audience. Though some people think, this process has an undesirable impact on public’s mind but in my opinion, it helps to get information about different kind of products and we can select the necessary one from these.
The companies always look for the place to advertise themselves. For this reason, many billboards and posters are hanged beside the main areas of the streets. Most of the time, these are not noticed by the possible buyers. On the eve of any sporting occasions, game lovers get together in a single place to enjoy it and this moments are very precious for the advertisers. For instance, in a cricket stadium, the field is surrounded by publicizing papers which are generally noted by the spectators than other places. So, in short, audience’s detection is one the important issues for advertisers to
endorse their items at the time of gaming.
Moreover, a sporting event generally lasts for a day or a month. Corporations think it is very much cost effective for them. Because, it is sometimes found that rather than canvasing all around year, it is more fruitful to target certain time period to promote their goods. For instance, adidas company generally shows their advertisement at the time of live sports event and their target audience can be reached through this process rather than advertising here and there.
On contrary, in television, when we enjoy a live sporting event, sometimes excessive ads can cause great problems by showing it frequently, specifically at time of the thrilling moments.
In conclusion, consumer and cost minimization can be the reason for the various national and multinational firms to promote their product during the sporting events. Though, there are some drawbacks of it but I think it is wise to cope up with it, because most of the time these enterprises sponsor the occasions.
It is true that various sporting occasions are prime
times
for
many
product
companies
to promote their
goods
to attract the mass audience. Though
some
people
think
, this process has an undesirable impact on public’s mind
but
in my opinion, it
helps
to
get
information about
different
kind of
products and
we can select the necessary one from these.
The
companies
always look for the place to advertise themselves.
For this reason
,
many
billboards and posters
are hanged
beside the main areas of the streets. Most of the
time
, these are not noticed by the possible buyers. On the eve of any sporting occasions, game lovers
get
together in a single place to enjoy it and
this
moments are
very
precious for the advertisers.
For instance
, in a cricket stadium, the field
is surrounded
by publicizing papers which are
generally
noted by the spectators than other places.
So
, in short, audience’s detection is
one
the
important
issues for advertisers to
endorse
their items at the
time
of gaming.
Moreover
, a sporting
event
generally
lasts for a day or a month. Corporations
think
it is
very
much cost effective for them.
Because
, it is
sometimes
found that
rather
than canvasing all around year, it is more fruitful to target certain
time
period to promote their
goods
.
For instance
, adidas
company
generally
shows
their advertisement at the
time
of
live
sports
event
and their target audience can
be reached
through this process
rather
than advertising here and there.
On contrary, in television, when we enjoy a
live
sporting
event
,
sometimes
excessive ads can cause great problems by showing it
frequently
,
specifically
at
time
of the thrilling moments.
In conclusion
, consumer and cost minimization can be the reason for the various national and multinational firms to promote their product during the sporting
events
. Though, there are
some
drawbacks of it
but
I
think
it is wise to cope up with it,
because
most of the
time
these enterprises sponsor the occasions.