Many multinational companies nowadays heavily relying on sponsoring sporting events as a mechanism to reach out to their targeted customer base. They clearly believe that this is an efficient way to promote their products and anticipate higher sales in return. But, opponents think that this is not a healthy way of advertising and manipulates the corresponding consumer. However, I strongly advocate the previous notion based on the advantages over its drawbacks.
Endorsing sporting events is an excellent way of promoting the products & brands through its target consumers. Unlike campaigning through media, radio or the internet where the message reaches to a generic public, financing a particular game exactly reaches to relevant viewers who could be the potential buyers of the company's products. For example, the Rolex watch company sponsors international Golf tournaments. Sice the spectators of this game are usually rich and can afford to buy Rolex's products. Moreover, these events always create employment which in turn helps the local economies.
On the other hand, some people think that these endorsements by the big companies often end up manipulating the consumers by enticing them to make an impulse buy. For instance, some of the health drinks with high protein may not help the same way as demonstrated by the ads produced by these companies. But, sometimes end users don't realize this end up spending the money for the goods which they don't need.
To conclude, companies always try to appeal to its customers one way or the other. Spending on conducting sports events certainly has advantages, as these corporates are benefited, so as the others who are employed as a result. Consequently, it contributes to the economy as well.
Many
multinational
companies
nowadays
heavily
relying on sponsoring sporting
events
as a mechanism to reach out to their targeted customer base. They
clearly
believe that this is an efficient way to promote their
products
and anticipate higher sales in return.
But
, opponents
think
that this is not a healthy way of advertising and manipulates the corresponding consumer.
However
, I
strongly
advocate the previous notion based on the advantages over its drawbacks.
Endorsing sporting
events
is an excellent way of promoting the
products
& brands through its target consumers. Unlike campaigning through media, radio or the internet where the message reaches to a generic public, financing a particular game exactly reaches to relevant viewers who could be the potential buyers of the
company
's
products
.
For example
, the Rolex
watch
company
sponsors international Golf tournaments.
Sice
the spectators of this game are
usually
rich and can afford to
buy
Rolex's
products
.
Moreover
, these
events
always create employment which in turn
helps
the local economies.
On the other hand
,
some
people
think
that these endorsements by the
big
companies
often
end
up manipulating the consumers by enticing them to
make
an impulse
buy
.
For instance
,
some of the
health drinks with high protein may not
help
the same way as demonstrated by the ads produced by these
companies
.
But
,
sometimes
end
users don't realize this
end
up spending the money for the
goods
which they don't need.
To conclude
,
companies
always try to appeal to its customers one way or the other. Spending on conducting sports
events
certainly
has advantages, as these
corporates
are benefited
,
so
as the others who
are employed
as a result
.
Consequently
, it contributes to the economy
as well
.
7.5Linking words, meeting the goal of 7 or more
7.5Repeated words, meeting the goal of 3 or fewer
7.5Mistakes