People have different views about international advertising of goods and services. In the following essay, I will consider both sides of this issue as well as give my opinion.
On the one hand, it is considered by some that the worldwide marketing is intrusive. In other words, companies which advertise their products in another state often produce a economic and cultural invasion. Taking Italy as an example, most recent market analysis reveals that in the last few decades, the impact of a great deal of Asian advertisements forced many traditional Italian manufacturers to close. It goes without saying that, when an industry with centenary tradition diseappears, it is not only a damage to the local economy, but also a loss for the national culture.
On the other hand, I would argue that, being contemporary societies increasingly globalized, the global reach marketing is a necessary development. By way of explanation, since ideas, language and culture are now spreading much faster compared to the past, a modern commercial notice to be successful needs to tackle the challenges of globalization. For instance, in 2016, despite financial difficulties, the Buffalo Mozzarella's producers invested in overseas billroads. As a result, this advertisement not only improved the exports, but also worked as an economic form of education that taught the public about the unique characteristics of Bullalo Mozzarella which was consequently decleared by UNESCO as cultural heritage of humanity.
In summary, both sides seem to have sound arguments. However, I am of the opinion that international marketing has the potential to be a valuable resource for modern communities.
People
have
different
views about international advertising of
goods
and services. In the following essay, I will consider both sides of this issue
as well as
give my opinion.
On the one hand, it
is considered
by
some
that the worldwide marketing is intrusive.
In other words
,
companies
which advertise their products in another state
often
produce
a
economic and cultural invasion. Taking Italy as an example, most recent market analysis reveals that in the last few decades, the impact of a great deal of Asian advertisements forced
many
traditional Italian manufacturers to close. It goes without saying that, when an industry with centenary tradition
diseappears
, it is not
only
a damage
to the local economy,
but
also
a loss for the national culture.
On the other hand
, I would argue that, being contemporary societies
increasingly
globalized, the global reach marketing is a necessary development. By way of explanation, since
ideas
, language and culture are
now
spreading much faster compared to the past, a modern commercial notice to be successful needs to tackle the challenges of globalization.
For instance
, in 2016, despite financial difficulties, the Buffalo Mozzarella's producers invested in overseas
billroads
.
As a result
, this advertisement not
only
improved
the exports,
but
also
worked as an economic form of education that taught the public about the unique characteristics of
Bullalo
Mozzarella which was
consequently
decleared
by UNESCO as cultural heritage of humanity.
In summary, both sides seem to have sound arguments.
However
, I am of the opinion that international marketing has the potential to be a valuable resource for modern communities.