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International marketing is sometimes seen as invasive and an intrusion into the country in question. Others argue that it is a necessary and economical form of education in addition to spreading ideas, language and culture. Discuss both sides and give your opinion.

International marketing is sometimes seen as invasive and an intrusion into the country in question. Others argue that it is a necessary and economical form of education in addition to spreading ideas, language and culture. v. 7
Some people believe the marketing of goods and services across borders of countries is bad for the receiving country's market growth, while others believe it is cheap means of accessing information. This essay will discuss both views and draw examples from developing countries like Nigeria and Ghana. The sale of goods from a company in another country is perceived as aggressive and intrusive because it damages the local economy. Usually, when products by such enterprise come into a country, it negatively affects the sales of similar indigenous products. This is because the homegrown company might not have enough funds to promote the product like the foreign company. For example, it is a well-known fact in Nigeria that the introduction of Kellogg Cornflakes into the local market led to the gradual downturn in Nasco Cornflakes' sales-the only local cereal brand in Nigeria. Nasco could not compete against Kellogg with its exciting advertisements and better packaging; the company eventually closed down after struggling for a couple of months. In contrast, International Marketing can be beneficial for the host country in terms of exposure and knowledge made accessible to the citizenry. Information and resources hitherto not available to these people are passed across by introducing foreign goods into the country. For instance, many families in Nigeria and Ghana did not appreciate the need for protein-filling breakfast until the introduction of Kirkland Egg shakes cereal in both countries. Through the numerous adverts on television, several homes learned the importance of protein-dense diets, healthier ways of taking cereals and paying attention to meals' caloric value. Global Marketing's impact in other countries has plenty of downturns if not properly managed; however, I think it can be essential for the host country if there are effective policies and processes in place to protect the homegrown businesses.
This phrase/word is too simple and can be replaced with:
Some
This phrase/word (depending on the context) can be potentially replaced with :
people
believe the marketing of
This phrase/word (depending on the context) can be potentially replaced with :
goods
and services across borders of
You use this word too often, consider replacing it with
countries
is
This phrase/word (depending on the context) can be potentially replaced with :
bad
for the receiving country's market growth, while others believe it is
This phrase/word (depending on the context) can be potentially replaced with :
cheap
means of accessing information. This essay will discuss both views and draw examples from developing
You use this word too often, consider replacing it with
countries
like Nigeria and Ghana.

The sale of
This phrase/word (depending on the context) can be potentially replaced with :
goods
from a
You use this word too often, consider replacing it with
company
in another
You use this word too often, consider replacing it with
country
is perceived
as aggressive and intrusive
This phrase/word is too simple and can be replaced with:
because
it damages the local economy.
Usually
, when products by such enterprise
This phrase/word (depending on the context) can be potentially replaced with :
come
into a
You use this word too often, consider replacing it with
country
, it
negatively
affects the sales of similar indigenous products. This is
This phrase/word is too simple and can be replaced with:
because
the homegrown
You use this word too often, consider replacing it with
company
might not have
This phrase/word is too simple and can be replaced with:
enough
funds to promote the product like the foreign
You use this word too often, consider replacing it with
company
.
For example
, it is a well-known fact in Nigeria that the introduction of Kellogg Cornflakes into the local market led to the gradual downturn in
Possible spelling mistake found.
Nasco
Cornflakes' sales-the
This phrase/word (depending on the context) can be potentially replaced with :
only
local cereal brand in Nigeria.
Possible spelling mistake found.
Nasco
could not compete against Kellogg with its exciting advertisements and better packaging; the
You use this word too often, consider replacing it with
company
eventually
closed down after struggling for a couple of months.

In contrast
, International Marketing can be beneficial for the host
You use this word too often, consider replacing it with
country
in terms of exposure and knowledge made accessible to the citizenry. Information and resources hitherto not available to these
This phrase/word (depending on the context) can be potentially replaced with :
people
are passed
across by introducing foreign
This phrase/word (depending on the context) can be potentially replaced with :
goods
into the
You use this word too often, consider replacing it with
country
.
For instance
,
This phrase/word is too simple and can be replaced with:
many
families in Nigeria and Ghana did not appreciate the need for protein-filling breakfast until the introduction of Kirkland Egg shakes cereal in both
You use this word too often, consider replacing it with
countries
. Through the numerous adverts on television, several homes learned the importance of protein-dense diets, healthier ways of taking cereals and paying attention to meals' caloric value.

Global Marketing's impact in other
You use this word too often, consider replacing it with
countries
has
This phrase/word is too simple and can be replaced with:
plenty
of downturns if not
properly
managed;
however
, I
This phrase/word (depending on the context) can be potentially replaced with :
think
it can be essential for the host
You use this word too often, consider replacing it with
country
if there are effective policies and processes in place to protect the homegrown businesses.
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I am always sorry when any language is lost, because languages are the pedigrees of nations.
Samuel Johnson

IELTS essay International marketing is sometimes seen as invasive and an intrusion into the country in question. Others argue that it is a necessary and economical form of education in addition to spreading ideas, language and culture.

Essay
  American English
4 paragraphs
299 words
6.0
Overall Band Score
Coherence and Cohesion: 5.5
  • Structure your answers in logical paragraphs
  • ?
    One main idea per paragraph
  • Include an introduction and conclusion
  • Support main points with an explanation and then an example
  • Use cohesive linking words accurately and appropriately
  • Vary your linking phrases using synonyms
Lexical Resource: 5.0
  • Try to vary your vocabulary using accurate synonyms
  • Use less common question specific words that accurately convey meaning
  • Check your work for spelling and word formation mistakes
Grammatical Range: 6.5
  • Use a variety of complex and simple sentences
  • Check your writing for errors
Task Achievement: 6.5
  • Answer all parts of the question
  • ?
    Present relevant ideas
  • Fully explain these ideas
  • Support ideas with relevant, specific examples
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