In the era of globalisation Television media is the single most influential entity in the world and India has also been shipped shaped by it. Evidently, in my opinion international programmes have made a paradigm shift in the social culture in a propitious way due to various reasons.
Firstly, Gender Equality. Albeit, supporters often argue that western programmes are detrimental to the traditional culture of countries on the contrary, in India these programmes enabled transformation in mindset of Indian citizens. Women career oriented shows like, “The bold Type” “Opera Winfrey show” has broadened the thinking pattern of the Indian society. This can be seen by the fact that in past females were not allowed to earn and their role was more of a house caretaker whereas, now they stand shoulder to shoulder with men in all walks of life.
Secondly, Open Minded culture. India was conservative country as far as famine fashion style is concerned, women were not allowed to western clothes such as trouser, shirts, short dress, but with influence of international programmes native citizens understood the prominence of western clothes and have become modernised, which in return made them more acceptable to the world. There is proven research conducted by corporate world Magazine that 99% of Indian working women wear western formal wear than Indian Ethnic.
Lastly, Change in Social relationship. The famous US series “friends” with highest TRP & the maximum viewer ship in India has major contribution in the evolution of social relationship pattern in India. This program has shown different natures of relationships. Previously, in India marriage was considered to be the only way to stay with your partner, whereas, in the recent years majority of Indians have considered “Live in” relationship to be more promising than getting marriage.
To summarize, as there are two sides of the same coin, international programmes have that too. Television media dominance cannot be considered as threats until they make citizens distant from their cultural roots or become a threat to the nation. Nevertheless, if it does Government’s participation would be helpful so that they can eliminate the programmes which have negative effects on the citizen of the country.
In the era of
globalisation
Television media is the single most influential entity in the world and India has
also
been shipped
shaped by it.
Evidently
, in my opinion international
programmes
have made a paradigm shift in the social culture
in a propitious way
due to various reasons.
Firstly
, Gender Equality. Albeit, supporters
often
argue that western
programmes
are detrimental to the traditional culture of countries
on the contrary
, in India these
programmes
enabled transformation in mindset of Indian
citizens
. Women career oriented
shows
like, “The bold Type” “Opera Winfrey
show
” has broadened the thinking pattern of the Indian society. This can be
seen
by the fact that in past females were not
allowed
to earn and their role was more of a
house
caretaker whereas,
now
they stand shoulder to shoulder with
men
in all walks of life.
Secondly
, Open Minded culture. India was conservative country as far as famine fashion style
is concerned
, women were not
allowed
to western clothes such as trouser, shirts, short dress,
but
with influence of international
programmes
native
citizens
understood the prominence of western clothes and have become
modernised
, which in return made them more acceptable to the world. There
is proven
research conducted by corporate world Magazine that 99% of Indian working women wear western formal wear than Indian Ethnic.
Lastly
,
Change
in Social
relationship
. The
famous
US series “friends” with
highest
TRP & the maximum viewer ship in India has major contribution in the evolution of social
relationship
pattern in India. This program has shown
different
natures of
relationships
. Previously, in India marriage
was considered
to be the
only
way to stay with your partner, whereas, in the recent
years
majority of Indians have considered “
Live
in”
relationship
to be more promising than getting marriage.
To summarize
, as there are two sides of the same coin, international
programmes
have that too. Television media dominance cannot
be considered
as threats until they
make
citizens
distant from their cultural roots or become a threat to the nation.
Nevertheless
, if it does
Government
’s participation would be helpful
so
that they can eliminate the
programmes
which have
negative
effects on the
citizen
of the country.