Whether it is on TV, radio or hoardings on the side of the road, advertisements have become a part of our life. Advertising is a powerful and persuasive medium. I believe that the beneficial effects of ads overpower the detrimental ones.
On the positive side, advertisements provide us with information on new products. If it were not for electronic and print advertising, many products would not be bought. In this way, advertising provides an important service to manufacturers and some consumers. Additionally, it fuels the advertising industry, creating jobs for thousands of people. In this respect it has become the backbone of many economies of the world.
Furthermore, advertisements touch social issues. For example, when Amitabh Bachhan tells people to bring their children for pulse polio immunization, people listen. Then, there are ads against female foeticide which are very informative. Advertisements also teach a lot about the country from where the ads come. This is because through satellite TV we can see ads from all over the world. For instance, when we see a Japanese advert of a lady in a kimono, we come to know about the traditional clothes of Japan.
However, the adverts also have a downside. Because of advertisements, sometimes we buy what tempts us without the insight of what we need actually. Impressive images, videos, or captions are bound to leave an imprint on us. Secondly, the ads are very disturbing at times. Television commercials are a great example of this. Just as we are enjoying a TV program, a commercial break occurs, forcing us to listen. Then, the ads show dangerous stunts, which may be copied by children and they may get hurt. Finally, some ads target vulnerable children and so children pester their parents to buy things which can upset the family budget.
To conclude, adverts have their advantages and disadvantages. Indubitably, the merits outstrip the demerits. The onus lies on us to look into our real needs and not be swayed by adverts.
Whether it is on TV, radio or hoardings on the side of the road,
advertisements
have become a part of our life. Advertising is a powerful and persuasive medium. I believe that the beneficial effects of ads overpower the detrimental ones.
On the
positive
side,
advertisements
provide us with information on new products. If it were not for electronic and print advertising,
many
products would not be
bought
. In this way, advertising provides an
important
service to manufacturers and
some
consumers.
Additionally
, it fuels the advertising industry, creating jobs for thousands of
people
. In this respect it has become the backbone of
many
economies of the world.
Furthermore
,
advertisements
touch social issues.
For example
, when
Amitabh
Bachhan
tells
people
to bring their
children
for pulse polio immunization,
people
listen. Then, there are ads against female
foeticide
which are
very
informative.
Advertisements
also
teach a lot about the country from where the ads
come
. This is
because
through satellite TV we can
see
ads from all over the world.
For instance
, when we
see
a Japanese advert of a lady in a kimono, we
come
to know about the traditional clothes of Japan.
However
, the adverts
also
have a downside.
Because
of
advertisements
,
sometimes
we
buy
what tempts us without the insight of what we need actually. Impressive images, videos, or captions
are bound
to
leave
an imprint on us.
Secondly
, the ads are
very
disturbing at times. Television commercials are a great example of this.
Just
as we are enjoying a TV program, a commercial break occurs, forcing us to listen. Then, the ads
show
dangerous
stunts, which may
be copied
by
children and
they may
get
hurt.
Finally
,
some
ads target vulnerable
children
and
so
children
pester their parents to
buy
things which can upset the family budget.
To conclude
, adverts have their advantages and disadvantages.
Indubitably
, the merits outstrip the demerits. The onus lies on us to look into our real needs and not
be swayed
by adverts.