Marketing and advertising have always been an integral part of the sales process. However, many people believe that advertising is pointless if the product is already selling well. I do not agree with this viewpoint as advertisements offer many other benefits to the manufacturers.
To begin with, it is undeniable that advertising increases profits as it plays a major role in convincing people to buy the advertised product by giving the feeling that life with it can be happier and more comfortable. For example, studies have shown that even if a particular product is widely consumed, using adverts will spur more people to make the purchase, which of course ensure the success of the business. In addition to that, adverts are essential to illustrate the benefits of the product and explain how it functions.
On the other hand, advertising encourages loyalty among customers and increase their trust in the company. This would restrict any competition from other manufacturers who wish to produce similar products. For instance, the engaging and continuous advertising of Pepsi cola has made it the dominating soft drink brand despite the fact that several other companies are trying to make a name in this industry. Thus the role of advertising extends beyond providing entertainment. It builds brand value and recognition.
In conclusion, after analysing the previous points, it is clear that promoting products is vital as many positive merits are drawn from this practice. Therefore, it is recommended that all companies launch advertising campaigns that allow their products to reach the widest possible market.
Marketing and advertising have always been an integral part of the sales process.
However
,
many
people
believe that advertising is pointless if the
product
is already selling well. I do not
agree
with this viewpoint as advertisements offer
many
other
benefits to the manufacturers.
To
begin
with, it is undeniable that advertising increases profits as it plays a major role in convincing
people
to
buy
the advertised
product
by giving the feeling that life with it can be happier and more comfortable.
For example
, studies have shown that even if a particular
product
is
widely
consumed, using adverts will spur more
people
to
make
the
purchase
, which
of course
ensure the success of the business.
In addition
to that, adverts are essential to illustrate the benefits of the
product
and
explain
how it functions.
On the
other
hand, advertising encourages loyalty among customers and increase their trust in the
company
. This would restrict any competition from
other
manufacturers who wish to produce similar
products
.
For instance
, the engaging and continuous advertising of Pepsi cola has made it the dominating soft drink brand despite the fact that several
other
companies
are trying to
make
a name in this industry.
Thus
the role of advertising extends beyond providing entertainment. It builds brand value and recognition.
In conclusion
, after
analysing
the previous points, it is
clear
that promoting
products
is vital as
many
positive
merits
are drawn
from this practice.
Therefore
, it
is recommended
that all
companies
launch advertising campaigns that
allow
their
products
to reach the widest possible market.