Advertisements have intruded our daily lives without many of us even realizing how they impact our society. Many believe they provide details of products that could improve our lives; however, there is also an argument that they indirectly compel us to buy stuff that is not at all necessary. I personally believe, advertisements have in many ways misguided us and have resulted in unnecessary expenditure.
Firstly, advertisements have generated a false necessity or pride in using the commodity, especially when it is endorsed by a celebrity. When a favourite celebrity comes on television and endorses a commodity, people tend to believe him and buy without any hesitation or doing any research. For instance, the famous Indian Cricketer, Sachin Tendulkar’s, endorsing Pepsi 10 years back resulted in a surge of Pepsi sales in India. These sales had no rationale behind it, as people bought Pepsi neither because it tasted good nor because it was nutritious; but they purchased it only because Sachin Tendulkar had endorsed it.
Advertisements also tend to provide inaccurate, inadequate and misleading information about the product. The details of the production are comfortably hidden behind the graphics, sound effects and the script in the advertisement. The Volkswagon scandal is a perfect example of this use-case, where the famous car manufacturer advertised a low carbon emission vehicle in the 2000s. Several years later, it was revealed that Volkwagon had faked its carbon emission data in its advertisements and was ordered to pay millions of dollars as a penalty.
On the other hand, some people argue that advertisements introduce products to the masses detailing how they could be useful to carry out our daily chores. But I would counter that by saying a good brand would always carry its merits through the word of mouth.
In conclusion, although advertisements have their own merits of introducing a product to the masses, their evil sides comfortably overwhelm their pros. Without a government body to monitor the genuineness of advertisements, I would confidently say they do more harm than good to our society.
Advertisements
have intruded our daily
lives
without
many
of us even realizing how they impact our society.
Many
believe they provide
details
of
products
that could
improve
our
lives
;
however
, there is
also
an argument that they
indirectly
compel us to
buy
stuff
that is
not at all necessary. I
personally
believe,
advertisements
have in
many
ways misguided us and have resulted in unnecessary expenditure.
Firstly
,
advertisements
have generated a false necessity or pride in using the commodity,
especially
when it
is endorsed
by a celebrity. When a
favourite
celebrity
comes
on television and endorses a commodity,
people
tend to believe him and
buy
without any hesitation or doing any research.
For instance
, the
famous
Indian Cricketer,
Sachin
Tendulkar
’s, endorsing Pepsi 10 years back resulted in a surge of Pepsi sales in India. These sales had no rationale behind it, as
people
bought
Pepsi neither
because
it tasted
good
nor
because
it was nutritious;
but
they
purchased
it
only
because
Sachin
Tendulkar
had endorsed it.
Advertisements
also
tend to provide inaccurate, inadequate and misleading information about the
product
. The
details
of the production are
comfortably
hidden behind the graphics, sound effects and the script in the
advertisement
. The
Volkswagon
scandal is a perfect example of this
use
-case, where the
famous
car manufacturer advertised a low carbon emission vehicle in the 2000s. Several years later, it
was revealed
that
Volkwagon
had faked its carbon emission data in its
advertisements
and
was ordered
to pay millions of dollars as a penalty.
On the other hand
,
some
people
argue that
advertisements
introduce
products
to the masses detailing how they could be useful to carry out our daily chores.
But
I would counter that by saying a
good
brand would always carry its merits through the word of mouth.
In conclusion
, although
advertisements
have their
own
merits of introducing a
product
to the masses, their evil sides
comfortably
overwhelm their pros. Without a
government
body to monitor the genuineness of
advertisements
, I would
confidently
say they do more harm than
good
to our society.