The number of people buying products online is rising. The advantages of this practice among both companies and customers can be obviously found, specifically in a large busy city. Meanwhile, some companies and customers think it causes a negative impact on themselves too. In my essay, these two views will be discussed.
On one hand, shopping online is considered to be an effective and convenient way for people to manage their time while they are living busy lives. For example, my university friend’s father is a doctor and he always finishes his work after the closing time of a supermarket so he decided to buy products he needs in daily life, such as shampoo, instant food online.
For companies, selling products online can help them develop their product since they can access the need of customers by considering their reviews on the product. Currently, a number of official brand websites provide a comment or review box under the product details so that customers who bought the product can share their opinion on it. Through looking at comments from customers, companies can easily improve their product quality, thus increase customer needs for their product.
On the other hand, buying good online is likely to be risky for individuals because they cannot know the condition of the good while it is being shipped. To illustrate, when I read comments written by buyers on the shopping online website, I saw many comments complaining that the product was in a poor condition because it was not rapped properly.
Meanwhile, companies may face difficulty selling their good to people who do not primarily use the Internet. For example, companies selling energy drinks, whose targeted customer is people working for building construction, might lose their profit if they sell their product online rather than in convenience stores.
The number of
people
buying
products
online
is rising. The advantages of this practice among both
companies
and
customers
can be
obviously
found,
specifically
in a large busy city. Meanwhile,
some
companies
and
customers
think
it causes a
negative
impact on themselves too. In my essay, these two views will
be discussed
.
On one hand, shopping
online
is considered
to be an effective and convenient way for
people
to manage their time while they are living busy
lives
.
For example
, my university friend’s father is a
doctor and
he always finishes his work after the closing time of a supermarket
so
he decided to
buy
products
he needs in daily life, such as shampoo, instant food online.
For
companies
, selling
products
online
can
help
them develop their
product
since they can access the need of
customers
by considering their reviews on the
product
.
Currently
, a number of official brand websites provide a
comment
or review box under the
product
details
so
that
customers
who
bought
the
product
can share their opinion on it. Through looking at
comments
from
customers
,
companies
can
easily
improve
their
product
quality,
thus
increase
customer
needs for their product.
On the other hand
, buying
good
online
is likely to be risky for individuals
because
they cannot know the condition of the
good
while it is
being shipped
. To illustrate, when I read
comments
written by buyers on the shopping
online
website, I
saw
many
comments
complaining that the
product
was in a poor condition
because
it was not rapped
properly
.
Meanwhile,
companies
may face difficulty selling their
good
to
people
who do not
primarily
use
the Internet.
For example
,
companies
selling energy drinks, whose targeted
customer
is
people
working for building construction, might lose their profit if they sell their
product
online
rather
than in convenience stores.