Many have argued that advertisement serves no real purpose as necessity motivates all purchases. I disagree with this completely because ads give consumers a minimum guarantee of quality and also develop wants into needs.
First of all, advertising is the most direct way to inform customers of a given product’s quality. The content of the ad is less important than the fact they were able to produce, distribute and, oftentimes, get a celebrity endorsement. For example, KFC typically signs the most famous football players to massive sponsorship deals, thereby evidencing the continued relevance and quality of their food. When a lesser known company premiers an advertisement this is evidence that they are generating enough revenue to validate whatever product they sell or service they provide.
Secondly, advertising does not simply meet needs; it creates them. Most people could live more fulfilling lives with fewer products but advertising stimulates desires by appealing to consumer psychology and those initial wants eventually become habitual. A good example of this would be the rise of Apple products in the last two decades and the role of advertising in making them popular. Apple phones and computers are famed not only for their quality but also the sense of being part of a community of users. Stylish ads like the ‘think different’ campaign helped foster their dominance. Now the desire to become part of the Apple community and appear cool has become a basic need for many users hooked into the Apple ecosystem of high-quality consumer electronics.
In conclusion, advertising serves an important role in society. This does not mean that it should not be regulated, simply that consumers and officials should be mindful of the full contribution of advertisers.
Many
have argued that advertisement serves no real purpose as necessity motivates all
purchases
. I disagree with this completely
because
ads give
consumers
a minimum guarantee of
quality
and
also
develop wants into needs.
First of all
, advertising is the most direct way to inform customers of a
given
product’s
quality
. The content of the ad is less
important
than the fact they were able to produce, distribute and, oftentimes,
get
a celebrity endorsement.
For example
, KFC
typically
signs the most
famous
football players to massive sponsorship deals, thereby evidencing the continued relevance and
quality
of their food. When a lesser known
company
premiers an advertisement this is evidence that they are generating
enough
revenue to validate whatever
product
they sell or service they provide.
Secondly
, advertising does not
simply
meet
needs; it creates them. Most
people
could
live
more fulfilling
lives
with fewer
products
but
advertising stimulates desires by appealing to
consumer
psychology and those initial wants
eventually
become habitual. A
good
example of this would be the rise of
Apple
products
in the last two decades and the role of advertising in making them popular.
Apple
phones and computers
are famed
not
only
for their
quality
but
also
the sense of being part of a community of users. Stylish ads like the ‘
think
different
’ campaign
helped
foster their dominance.
Now
the desire to become part of the
Apple
community and appear cool has become a basic need for
many
users hooked into the
Apple
ecosystem of high-quality
consumer
electronics.
In conclusion
, advertising serves an
important
role in society. This does not mean that it should not
be regulated
,
simply
that
consumers
and officials should be mindful of the full contribution of advertisers.