One of the highly controversial issues today relates to whether consumers are tricked by different forms of advertisement into buying goods unreasonably or that advertisement helps them make informed decisions to buy what they want. I partially agree with the latter opinion due to several reasons that I will discuss in greater detail in my essay.
On one side of the argument there are people who argue that advertisement agencies, nowadays have become extremely clever in convincing people to buy certain products. People often have this opinion because many people are making purchases that simply do not reflect any of their personal or household needs. A second point is that many advertising agencies are now using subliminal messages to convince consumers subconsciously to buy products that they may not really want. A particularly good example here is a non-formal study conducted in the USA that revealed that 25% of the goods bought by an average American household was not necessary. Thus, it goes without saying that this viewpoint is credible and realistic too.
On the other hand, it is also possible to make the opposing case. It is often argued that the benefits of advertisement considerably outweigh its disadvantages. The main reason for believing this is that there are many products competing for the consumer undivided attention. It is also possible to say that there are a lot of new useful products coming out every day, and the only way to know more information about them is through advertisements. One good illustration of this is the promotion of new medications to prescribing doctors and educating them about the benefits of these medications to patients. Therefore, it is easy to see why this argument has gained support.
After having discussed the most pertinent points of this issue, I feel that the only logical conclusion is that the advantages brought about by advertisements such as helping people make informed decisions regarding a certain product outweigh their disadvantages. Hence, I am partially inclined to the opinion that advertisement is beneficial to the society.
One of the
highly
controversial issues
today
relates to whether consumers
are tricked
by
different
forms of
advertisement
into buying
goods
unreasonably
or that
advertisement
helps
them
make
informed decisions to
buy
what they want. I
partially
agree
with the latter opinion due to several reasons that I will discuss in greater detail in my essay.
On one side of the argument there are
people
who argue that
advertisement
agencies, nowadays have become
extremely
clever in convincing
people
to
buy
certain
products
.
People
often
have this opinion
because
many
people
are making
purchases
that
simply
do not reflect any of their personal or household needs. A second point is that
many
advertising agencies are
now
using subliminal messages to convince consumers
subconsciously
to
buy
products
that they may not
really
want. A
particularly
good
example here is a non-formal study conducted in the USA that revealed that 25% of the
goods
bought
by an average American household was not necessary.
Thus
, it goes without saying that this viewpoint is credible and realistic too.
On the other hand
, it is
also
possible to
make
the opposing case. It is
often
argued that the benefits of
advertisement
considerably
outweigh its disadvantages. The main reason for believing this is that there are
many
products
competing for the consumer undivided attention. It is
also
possible to say that there are
a lot of
new useful
products
coming out every day, and the
only
way to know more information about them is through
advertisements
. One
good
illustration of this is the promotion of new medications to prescribing doctors and educating them about the benefits of these medications to patients.
Therefore
, it is easy to
see
why this argument has gained support.
After having discussed the most pertinent points of this issue, I feel that the
only
logical conclusion is that the advantages brought about by
advertisements
such as helping
people
make
informed decisions regarding a certain
product
outweigh their disadvantages.
Hence
, I am
partially
inclined to the opinion that
advertisement
is beneficial to the society.