The tables compare sales of two categories of products, namely: fair-trade-labelled coffee and Fairtrade-labelled bananas in five European countries in two different terms, 1999 and 2004. These coffees and bananas were produced by farmers in developing nations and a fair price is given to those farmers, according to the agreement and that’s why the name Fairtrade is attached. Overall, it is clear that the majority of the countries experienced an increased sales of those products and the biggest rise in sales were in the UK and Switzerland respectively. In 1999, the largest coffee sale, 3 million Euros, was in Switzerland but after five years, the highest sale could be observed in the UK (20 million Euros) that recorded more than three times higher than that of Switzerland (6 million Euros). The sales amounts in Denmark, Belgium and Sweden were 1. 8, 1 and 0. 8 million Euros respectively in 1999 and these amounts increased in five years. Meanwhile, Switzerland was the largest market for the Fairtrade-labelled banana sales with 15 million Euros sold in 1999 which was higher than the combined sales in the other four countries. The sales amount of bananas reached to 47 million Euros in 2004 which was more than three times higher than that of 1999 and the second largest market for this product was in the UK where 1 million Euros was sold in 1999 and that increased by 5. 5 times in 2004. Interestingly the sales volume of the fair trade bananas decreased in Sweden and Denmark in 2004 than that of 1999.
The lowest amount of sales of Fairtrade-labelled coffee could be seen in Sweden and it was Denmark and Sweden, where the lowest amount of Fairtrade-labelled bananas were sold in both years.
The tables compare
sales
of two categories of products,
namely
:
fair
-trade-labelled
coffee
and
Fairtrade-labelled
bananas in five European countries in two
different
terms, 1999 and 2004. These
coffees
and bananas
were produced
by farmers in developing nations and a
fair
price is
given
to those farmers, according to the agreement and that’s why the name
Fairtrade
is attached
.
Overall
, it is
clear
that the majority of the countries experienced an increased
sales
of those products and the biggest rise in
sales
were in the UK and Switzerland
respectively
. In 1999, the largest
coffee
sale
, 3
million
Euros, was in Switzerland
but
after five years, the highest
sale
could
be observed
in the UK (20
million
Euros) that recorded more than three times higher than that of Switzerland (6
million
Euros). The
sales
amounts
in Denmark, Belgium and Sweden were 1. 8, 1 and 0. 8
million
Euros
respectively
in 1999 and these
amounts
increased in five years. Meanwhile, Switzerland was the largest market for the
Fairtrade-labelled
banana
sales
with 15
million
Euros sold in 1999 which was higher than the combined
sales
in the other four countries. The
sales
amount
of bananas reached to 47
million
Euros in 2004 which was more than three times higher than that of 1999 and the second largest market for this product was in the UK where 1
million
Euros
was sold
in 1999 and that increased by 5. 5 times in 2004.
Interestingly
the
sales
volume of the
fair
trade bananas decreased in Sweden and Denmark in 2004 than that of 1999.
The lowest
amount
of
sales
of
Fairtrade-labelled
coffee
could be
seen
in Sweden and it was Denmark and Sweden, where the lowest
amount
of
Fairtrade-labelled
bananas
were sold
in both years.