Advertisements are a highly effective instrument for the brands to hit the nail in achieving the sales targets as well as to remain competent in the market. Some people argue that there is no need to do such campaigns as it doesn' t make a huge difference on a buying decision of the customer. However, my inclination does not support the statement because
advertisements are meant to provide lots of information in favor of making right purchase decisions.
Firstly, technology and fashion are changing every now and then. Hence, adverts keep the viewers updated about the latest trends of the market. For instance, usually for every season, the apparel brands introduce a new collection based on the upcoming fashion. So, public will aware about the new introduction in the stores only through the marketing campaign of the brand. Secondly, promotion allows people to understand the features of the product and its use. For example, the Blackberry phone was meant for only working people, so, its advertisement was clearly stating that it was not for the youth. At last, the buyers get an opportunity to compare the same product of different brands so that the purchase end up as the best buy. To illustrate, If a person has seen an advertisement of two different brands who are making the same phone, he will be able to analyze both the brand for smart shopping.
Conversely, the purchase decision mostly depends either on a budget or on a need of the customer. Hence, seeing advertisement will hardly alter the buyer' s decision. To exemplify, if the Samsung is advertising a product with advanced features and a great look, but its cost does not fit one' s pocket, it can never divert customer towards the Samsung product. More to it, sometimes the campaigns are so superficial which never appeal to the viewer as it does not communicate clearly about the use and benefits of the product.
To sum up, marketing strategies are meant to influence the mass, however, I strongly believe that the prompt use of information supplied by the medium of advertisement will always help a buyer to hit the birds eye.
Advertisements
are a
highly
effective instrument for the
brands
to hit the nail in achieving the sales targets
as well
as to remain competent in the market.
Some
people
argue that there is no need to do such campaigns as it
doesn&
#039; t
make
a huge difference on a buying decision of the customer.
However
, my inclination does not support the statement
because
advertisements
are meant
to provide lots of information in favor of making right
purchase
decisions.
Firstly
, technology and fashion are changing every
now
and then.
Hence
, adverts
keep
the viewers updated about the latest trends of the market.
For instance
,
usually
for every season, the apparel
brands
introduce a new collection based on the upcoming fashion.
So
, public will aware about the new introduction in the stores
only
through the marketing campaign of the
brand
.
Secondly
, promotion
allows
people
to understand the features of the
product
and its
use
.
For example
, the Blackberry phone
was meant
for
only
working
people
,
so
, its
advertisement
was
clearly
stating that it was not for the youth. At last, the buyers
get
an opportunity to compare the same
product
of
different
brands
so
that the
purchase
end
up as the best
buy
. To illustrate, If a person has
seen
an
advertisement of
two
different
brands
who are making the same phone, he will be able to analyze both the
brand
for smart shopping.
Conversely
, the
purchase
decision
mostly
depends either on a budget or on a need of the customer.
Hence
, seeing
advertisement
will hardly alter the
buyer&
#039; s decision. To exemplify, if the Samsung is advertising a
product
with advanced features and a great look,
but
its cost does not fit
one&
#039; s pocket, it can never divert customer towards the Samsung
product
. More to it,
sometimes
the campaigns are
so
superficial which never appeal to the viewer as it does not communicate
clearly
about the
use
and benefits of the product.
To sum up, marketing strategies
are meant
to influence the mass,
however
, I
strongly
believe that the prompt
use
of information supplied by the medium of
advertisement
will always
help
a buyer to hit the birds eye.