Nowadays, online shopping has become a global phenomenon. Gone are the days when people spent their precious hours in shopping centres to search for what they need. I completely agree with the above statement and I will support my views on this subject with relevant examples.
The biggest problem with shopping has been looking for the right product or fashion. This has been the biggest problem in the brick and mortar stores with limited space to showcase their products. For example, in a recent survey done in India, 75% of youth living in India believe the shops do not keep the latest fashion, whereas, 55% of youth believe that even if they find what they need, they end up not finding the right size. This is an obvious problem as the shops have to pay for every inch of space they hold and it become practically impossible to have everything under one roof. The products showcased on e-commerce can directly arrive from the source where the product is getting manufactured, so you find the latest and trendiest options to choose from and you will seldom come across a situation that you do not find your size.
The second reason is convenience. In the recent book, 'The mind of the online shopper' the author did some further studies on why the online shopping world has eclipsed the regular shops. The most important insight was that 70% online shoppers buy between 9pm to 1am. To put things in perspective, they do the shopping at their convenience and that happens to be the night time, when they are done for the day and are at peace. How many shops would you find open late at night.
There are some people who still prefer going to the shops to purchase, most of them would love to explore online shopping but are not able to take a step towards trying it out. Some of them tried online shopping and have been victims of late delivery or issues pertaining to returns of the product. Like the video could not kill the radio stars, shopping will always remain but drastically shrink their presence.
Finding what you need, and at your own convenience are the two most important reasons why online shopping has become a global phenomenon. It will lead to the closing of many shops across the world until they find their own niche and bring something the e-commerce cannot bring to their target audience.
Nowadays,
online
shopping
has become a global phenomenon. Gone
are
the days when
people
spent their precious hours in
shopping
centres
to search for what they need. I completely
agree
with the above statement and I will support my views on this subject with relevant examples.
The biggest problem with
shopping
has been looking for the right
product
or fashion. This has been the biggest problem in the brick and mortar stores with limited space to showcase their
products
.
For example
, in a recent survey done in India, 75% of youth living in India believe the
shops
do not
keep
the latest fashion, whereas, 55% of youth believe that even if they
find
what they need, they
end
up not finding the right size. This is an obvious problem as the
shops
have to
pay for every inch of space they hold and it
become
practically
impossible to have everything under one roof. The
products
showcased on e-commerce can
directly
arrive from the source where the
product
is getting manufactured,
so
you
find
the latest and trendiest options to choose from and you will seldom
come
across a situation that you do not
find
your size.
The second reason is convenience. In the recent book, 'The mind of the
online
shopper' the author did
some
further
studies on why the
online
shopping
world has eclipsed the regular
shops
. The most
important
insight was that 70%
online
shoppers
buy
between 9pm to 1am. To put things in perspective, they do the
shopping
at their convenience and that happens to be the
night time
, when they
are done
for the day and are at peace. How
many
shops
would you
find
open late at night.
There are
some
people
who
still
prefer going to the
shops
to
purchase
, most of them would
love
to explore
online
shopping
but
are not able to take a step towards trying it out.
Some
of them tried
online
shopping
and have been victims of late delivery or issues pertaining to returns of the
product
. Like the video could not kill the radio stars,
shopping
will always remain
but
drastically
shrink their presence.
Finding what you need, and at your
own
convenience are the two most
important
reasons why
online
shopping
has become a global phenomenon. It will lead to the closing of
many
shops
across the world until they
find
their
own
niche and bring something the e-commerce cannot bring to their target audience.