Online shopping has been increasingly trending nowadays and impacting the sales of brick and mortar stores on multiple level. There are great number of people believe the online shopping would gradually replacing the shops in majority areas. However, I disagree that online shop eventually leave no business for conventional stores to deal with, especially in the field of customer experience and delivery.
Customer experience is one of the biggest obstacles for online business to tackle at the moment. The materials of products are unable to sensed and evaluated physically. Words are inapt to judging the taste of food, for example, the degree of tenderness of the meat only can be defied fairly when customer chowing the beef at the mouth. Such trial products have decisive impact on customer buying decision, whereas online shopping has nothing to offer in such experimentation. Therefore, there is long way to go before online shopping takes over stores.
Apart from product experience, the hassle delivery process hinders customer to retain the product instantly. Unlike traditional store where customer can visit stores in person any time and acquire the products, shopping online requires a delivery process and product typically receive in period of time after the order has been placed. Lunch, For instance, may delivered at the time of dinner when you ordering food online. Such delaying in service inevitably lower the customer satisfaction and it is vital hindrance for intangible business to overcome. Thus, shop online is incapable to replacing stores.
To summarize, customer experience and delivery time are two major concerns take into consideration in each buying decision. Unless there is big breakthrough for existing bottleneck of online shopping, it would not overwhelm stores in mass scale. However, we living in the world where technology changes our life rapid, prediction future is harder than ever and who knows sooner we can smell food from screen.
Online
shopping
has been
increasingly
trending nowadays and impacting the sales of brick and mortar
stores
on multiple level. There are great number of
people
believe the
online
shopping
would
gradually
replacing the shops in majority areas.
However
, I disagree that
online
shop
eventually
leave
no business for conventional
stores
to deal with,
especially
in the field of
customer
experience
and delivery.
Customer
experience
is one of the biggest obstacles for
online
business to tackle at the moment. The materials of
products
are unable to sensed and evaluated
physically
. Words are inapt to judging the taste of food,
for example
, the degree of tenderness of the meat
only
can
be defied
fairly
when
customer
chowing the beef at the mouth. Such trial
products
have decisive impact on
customer
buying decision, whereas
online
shopping
has nothing to offer in such experimentation.
Therefore
, there is long way to go
before
online
shopping
takes over stores.
Apart from
product
experience
, the hassle delivery process hinders
customer
to retain the
product
instantly
. Unlike traditional
store
where
customer
can visit
stores
in person any
time
and acquire the
products
,
shopping
online
requires a delivery process and
product
typically
receive in period of
time
after the order has
been placed
. Lunch,
For instance
, may delivered at the
time
of dinner when you ordering food
online
. Such delaying in service
inevitably
lower the
customer
satisfaction and it is vital hindrance for intangible business to overcome.
Thus
, shop
online
is incapable to replacing stores.
To summarize
,
customer
experience
and delivery
time
are two major concerns take into consideration in each buying decision. Unless there is
big
breakthrough for existing bottleneck of
online
shopping
, it would not overwhelm
stores
in mass scale.
However
, we living in the world where technology
changes
our life rapid, prediction future is harder than ever and who knows sooner we can smell food from screen.