Online shopping has been increasingly trending nowadays and impacting the sales of brick and mortar stores on multiple level. There are great number of people believe the online shopping would gradually replacing the shops in majority areas. However, I disagree that online shop eventually leave no business for conventional stores to deal with, especially in the field of customer experience and delivery.
Online shopping would not shut the tangible stores due to online shopping offers subtle customer experience on its products. The materials of products are unable to evaluated and checked physically online. For example, words cannot tell the taste of steak, the tenderness of meat unless one physically chow the beef, such trial products have great impacted on customer buying decision, whereas online shopping has nothing to offer in such pre-buy experimentation. Therefore, shop online would not replace stores.
Apart from product experience, shop online cannot vanish traditional store in term of its hassle delivery process, unlike traditional store shopping where customer can physically visit the store in any business hour and purchase products, shop online requires a delivery process and product typically will received few hours after the order has been placed. For instance, lunch may delivered at the time of dinner when you ordering food online. Such service inevitably lower the customer satisfaction on service and it is mass hindrance for intangible business to overcome. Thus, shop online would not replace stores.
To summarize, customer experience and delivery time are two major concerns majorly take into consideration in each buying decision. Unless there is big breakthrough for existing bottleneck of online shopping, it would not overwhelmed stores. However, we living in the world where technology changes our life in rapid pace, prediction future is harder than ever and who knows sooner we can smell yummy food from screen.
Online
shopping
has been
increasingly
trending nowadays and impacting the sales of brick and mortar
stores
on multiple level. There are great number of
people
believe the
online
shopping
would
gradually
replacing the
shops
in majority areas.
However
, I disagree that
online
shop
eventually
leave
no business for conventional
stores
to deal with,
especially
in the field of
customer
experience
and delivery.
Online
shopping
would not shut the tangible
stores
due to
online
shopping
offers subtle
customer
experience
on its
products
. The materials of
products
are unable to evaluated and
checked
physically
online
.
For example
, words cannot
tell
the taste of steak, the tenderness of meat unless one
physically
chow the beef, such trial
products
have great impacted on
customer
buying decision, whereas
online
shopping
has nothing to offer in such pre-
buy
experimentation.
Therefore
,
shop
online
would not replace stores.
Apart from
product
experience
,
shop
online
cannot vanish traditional
store
in term of its hassle delivery process, unlike traditional
store
shopping
where
customer
can
physically
visit the
store
in any business hour and
purchase
products
,
shop
online
requires a delivery process and
product
typically
will received few hours after the order has
been placed
.
For instance
, lunch may delivered at the time of dinner when you ordering food
online
. Such service
inevitably
lower the
customer
satisfaction on service and it is mass hindrance for intangible business to overcome.
Thus
,
shop
online
would not replace stores.
To summarize
,
customer
experience
and delivery time are two major concerns
majorly
take into consideration in each buying decision. Unless there is
big
breakthrough for existing bottleneck of
online
shopping
, it would not overwhelmed
stores
.
However
, we living in the world where technology
changes
our life in rapid pace, prediction future is harder than ever and who knows sooner we can smell yummy food from screen.