In today’s world, running a successful business is extremely challenging because of intense competition. Hence, some believe that marketing and promotion of a commercial venture is critical to its success. I completely agree with this point of view.
Firstly, actively marketing and promoting your business by means of newspaper advertisements and distribution of brochures make more customers in your locality aware of your products and services. This can most definitely accelerate the growth of your business, as against relying on ‘word of mouth’ publicity for increasing your clients. For example, if there is a store which sells high quality electronic items, but people do not know about its existence, it may not be able to achieve the desired sales. Through these publicity tools, you can also update potential buyers regarding new products and discount offers, thereby increasing footfalls.
Secondly, digital marketing by means of google, facebook and other such online portals, customers can get all the information regarding your products and services instantly. This can also give you an even wider reach beyond your locality. This means that anybody who has a smartphone and requires your products, can get in touch with you at the click of a button. According to a recent article, more and more people are now preferring to search for their requirements online before making a decision to purchase. Therefore, if businesses do not have any online presence, they will miss out on a very large customer base.
To conclude, publicising your business actively will not only generate a greater number customers faster, but also educate customers regarding your product offerings and help them make buying decisions. Thus, in my opinion, it is imperative for businesses to have a proper marketing strategy for increased chances of success.
In
today
’s world, running a successful
business
is
extremely
challenging
because
of intense competition.
Hence
,
some
believe that
marketing
and promotion of a commercial venture is critical to its success. I completely
agree
with this point of view.
Firstly
,
actively
marketing
and promoting your
business
by means of newspaper advertisements and distribution of brochures
make
more
customers
in your locality aware of your
products
and services. This can most definitely accelerate the growth of your
business
, as against relying on ‘word of mouth’ publicity for increasing your clients.
For example
, if there is a store which sells high quality electronic items,
but
people
do not know about its existence, it may not be able to achieve the desired sales. Through these publicity tools, you can
also
update potential buyers regarding new
products
and discount offers, thereby increasing footfalls.
Secondly
, digital
marketing
by means of google,
facebook
and other such online portals,
customers
can
get
all the information regarding your
products
and services
instantly
. This can
also
give you an even wider reach beyond your locality. This means that anybody who has a smartphone and requires your
products
, can
get
in touch with you at the click of a button. According to a recent article, more and more
people
are
now
preferring to search for their requirements online
before
making a decision to
purchase
.
Therefore
, if
businesses
do not have any online presence, they will miss out on a
very
large
customer
base.
To conclude
,
publicising
your
business
actively
will not
only
generate a greater number
customers
faster,
but
also
educate
customers
regarding your
product
offerings and
help
them
make
buying decisions.
Thus
, in my opinion, it is imperative for
businesses
to have a proper
marketing
strategy for increased chances of success.