Different methods of advertisement are used in common media and among them few are considered morally controversial and misleading. I agree with the criticism because the promotions made by companies, like tobacco and fashion industries, try to disguise social aspects, give partial information and try to trigger emotions of people to misguide their judgments.
First, misusing the freedom of the media and advertisement industry, many companies and brands have started using inappropriate ways to convince the society in buying products. For instance, tobacco companies invest millions of dollars in promotion campaigns, which often include famous celebrities, to increase the number of smokers in our community in order to maintain the flow of their sale. Thus, add-making houses are paid heavily to make the catchy scenario for the people. Therefore, most of the advertisement makers try to introduce a concept that smoking is essential to be manly and someone special. Furthermore, to make the presentation even more realistic they might end up hiring a film or sports stars. As a result, people, especially youths, get distracted.
Another feature of immorality could be seen in advertisements made by fashion and cosmetic industries. Fashion industries try to induce a specific pale zero size model image as criteria of an ideal body, which is why, in order to attain that many women, especially girls, end up in a psychological condition like anorexia nervosa or body dysmorphic syndrome. Nevertheless, academic excellence is also markedly affected by those deceptive advertisements. Though there is no scientific evidence that a cream can make our complexion fair, this is a common scenario in an advertisement made by a beauty cream producers.
Finally, hiding real ingredients used in a product and side effects of using it is a common practice in advertisement industries. How ambiguous and confusing it is when every brand claim to be the best! Creativity and unique concept in advertisements should be used positively- in fact, to let the consumers make informed judgments, not to deceive them.
In conclusion, I strongly agree that many advertisements we see or hear break the ethics and morality of our society. Also, the government ought to restrict certain features of freedom given to media, in particular to tobacco and fashion industries. Viewers should be presented with advertisements that are not unethical or inappropriate.
Different
methods of
advertisement
are
used
in common media and among them few
are considered
morally
controversial and misleading. I
agree
with the criticism
because
the promotions made by
companies
, like tobacco and
fashion
industries
, try to disguise social aspects, give partial information and try to trigger emotions of
people
to misguide their judgments.
First
, misusing the freedom of the media and
advertisement
industry
,
many
companies
and brands have
started
using inappropriate ways to convince the society in buying products.
For instance
, tobacco
companies
invest millions of dollars in promotion campaigns, which
often
include
famous celebrities
, to increase the number of smokers in our community in order to maintain the flow of their sale.
Thus
,
add
-making
houses
are paid
heavily
to
make
the catchy scenario for the
people
.
Therefore
, most of the
advertisement
makers try to introduce a concept that smoking is essential to be
manly
and someone special.
Furthermore
, to
make
the presentation even more realistic they might
end
up hiring a film or sports stars.
As a result
,
people
,
especially
youths,
get
distracted.
Another feature of immorality could be
seen
in
advertisements
made by
fashion
and cosmetic
industries
.
Fashion
industries
try to induce a specific pale zero size model image as criteria of an ideal body, which is why, in order to attain that
many
women,
especially
girls,
end
up in a psychological condition like anorexia nervosa or body dysmorphic syndrome.
Nevertheless
, academic excellence is
also
markedly
affected
by those deceptive
advertisements
.
Though there is no scientific evidence that a cream can
make
our complexion
fair
, this is a common scenario in an
advertisement
made by a beauty cream producers.
Finally
, hiding real ingredients
used
in a product and side effects of using it is a common practice in
advertisement
industries
. How ambiguous and confusing it is when every brand claim to be the best!
Creativity and unique concept in
advertisements
should be
used
positively
- in fact, to
let
the consumers
make
informed judgments, not to deceive them.
In conclusion
, I
strongly
agree
that
many
advertisements
we
see
or hear break the ethics and morality of our society.
Also
, the
government
ought to restrict certain features of freedom
given
to media,
in particular
to tobacco and
fashion
industries
. Viewers should
be presented
with
advertisements
that are not unethical or inappropriate.