The introduction of modern equipments and techniques has revolutionized the modern day sports. The better broadcasting services have improved the experience and reach of many sporting events and as a result, many companies are using sports to advertise their products which some people see as beneficial while others think that it has negative consequences. I am of the opinion that sports advertisers help the sporting community in many ways and their advantages outweigh the disadvantages.
Firstly, the use of sporting events as a tool for advertising has brought the much needed financial aid to many sports and resultantly, the athletes today are better paid off than those in the past. Many advertising agencies hire the best athletes to be their brand ambassadors which in many cases have served as an incentive for players to perform better and this in turn improves the quality and competitiveness in the sports. Secondly, the governing sport bodies can sell the broadcasting rights at higher prices because of the availability of many sponsor companies and widespread popularity of many sports among the population. The money procured from these sources can help run these bodies independent of government funding and these funds can be utilized in improving the sports structure in a country.
However, the widespread commercialization has led to the popular games taking over the limelight and lesser known regional games are pushed to the sidelines because of the absence of broadcasters and advertisers. This in turn has a negative effect on our culture as well because many of these games serve as the reminiscence of our historical background and culture. One of the downsides of the intense commercialization is that many athletes opt to play the sports for monetary benefits and they find it harder to commit to their national sporting events because of the availability of high value contracts for them in commercial leagues and matches.
In conclusion, despite some drawbacks to the commercialization of sports but, still it has served the sporting community a great deal and has contributed to the best overall coverage of many sports across the world.
The introduction of modern equipments and techniques has revolutionized the modern day
sports
. The better broadcasting services have
improved
the experience and reach of
many
sporting
events
and
as a result
,
many
companies
are using
sports
to advertise their products which
some
people
see
as beneficial while others
think
that it has
negative
consequences. I am of the opinion that
sports
advertisers
help
the sporting community in
many
ways and their advantages outweigh the disadvantages.
Firstly
, the
use
of sporting
events
as a tool for advertising has brought the
much needed
financial aid to
many
sports
and
resultantly
, the athletes
today
are better paid off than those in the past.
Many
advertising agencies hire the best athletes to be their brand ambassadors which in
many
cases have served as an incentive for players to perform better and this in turn
improves
the quality and competitiveness in the
sports
.
Secondly
, the governing
sport
bodies can sell the broadcasting rights at higher prices
because
of the availability of
many
sponsor
companies
and widespread popularity of
many
sports
among the population. The money procured from these sources can
help
run these bodies independent of
government
funding and these funds can
be utilized
in improving the
sports
structure in a country.
However
, the widespread commercialization has led to the popular games taking over the limelight and lesser known regional games
are pushed
to the sidelines
because
of the absence of broadcasters and advertisers. This in turn has a
negative
effect on our culture
as well
because
many
of these games serve as the reminiscence of our historical background and culture. One of the downsides of the intense commercialization is that
many
athletes opt to play the
sports
for monetary
benefits and
they find it harder to commit to their national sporting
events
because
of the availability of high value contracts for them in commercial leagues and matches.
In conclusion
, despite
some
drawbacks to the commercialization of
sports
but
,
still
it has served the sporting community a great deal and has contributed to the best
overall
coverage of
many
sports
across the world.