These days, many businesses prefer to sponsor sports to Increase their sales turnover. However, people are divided on their opinion. Some consider that sports can bring plethora of benefits for companies as well as sports committees. While others believe that it can damage sports spirit. In my opinion, it’s advantages outweigh the disadvantages. However, the latter cannot be underestimated. This essay explores both views and extract a conclusion at the end.
To start with, sports sponsorship Has endless advantages to both, companies and sports committees. Firstly, companies can promote their products and services in front of numerous people. For an example, the famous beverage company named “Coca Cola” sponsored the last Olympics. In return, they expanded their sales to three fourth of global population in just two years. Secondly, sports committees or councils rewarded the players with valuable prizes and develop the sports. All of this is done by the sponsored money. Therefore, it is evident that sponsoring the sports help both parties.
On the other hand, opponents regard this harmful for the spirit of sports. They believe sports and money should be kept apart from each other. In other words, when players are keen on money than sports, they damage the quality of the game. In the result, scandals such as match fixing become common. Moreover, players start using performance enhancing drugs to fulfill sponsor’s demands. For instance, two Australian cricketers were banned for lifetime because they were using drugs. Furthermore, sponsoring provide gate through to undesired companies. To illustrate, cigarette brands are prohibited from advertising in sports, but commonly alcohol beverage brands are found sponsoring “Rugby” matches. Hence these problems cannot be ignored.
In conclusion, this essay discussed merits and demerits of sponsoring the sports. It is useful for companies and sport councils in number of ways. Despite of the benefits, there are a lot of negative aspects. Such as, harm to the sports spirit as well as individuals. Sports authorities and government need to implement rules and regulations to overcome these drawbacks. So that maximum of sponsored is positively spent for the sake of sports development.
These days,
many
businesses prefer to sponsor
sports
to Increase their sales turnover.
However
,
people
are divided
on their opinion.
Some
consider that
sports
can bring plethora of benefits for
companies
as well
as
sports
committees.
While
others believe that it can damage
sports
spirit. In my opinion, it’s advantages outweigh the disadvantages.
However
, the latter cannot
be underestimated
. This essay explores both views and extract a conclusion at the
end
.
To
start
with,
sports
sponsorship Has endless advantages to both,
companies
and
sports
committees.
Firstly
,
companies
can promote their products and services in front of numerous
people
. For an example, the
famous
beverage
company
named “Coca Cola” sponsored the last Olympics. In return, they expanded their sales to three fourth of global population in
just
two years.
Secondly
,
sports
committees or councils rewarded the players with valuable prizes and develop the
sports
. All of this
is done
by the sponsored money.
Therefore
, it is evident that
sponsoring
the
sports
help
both parties.
On the
other
hand, opponents regard this harmful for the spirit of
sports
. They believe
sports
and money should be
kept
apart from each
other
. In
other
words, when players are keen on money than
sports
, they damage the quality of the game. In the result, scandals such as match fixing become common.
Moreover
, players
start
using performance enhancing drugs to fulfill sponsor’s demands.
For instance
, two Australian cricketers
were banned
for lifetime
because
they were using drugs.
Furthermore
,
sponsoring
provide gate through to undesired
companies
. To illustrate, cigarette brands
are prohibited
from advertising in
sports
,
but
commonly
alcohol beverage brands
are found
sponsoring
“Rugby” matches.
Hence
these problems cannot be
ignored
.
In conclusion
, this essay discussed merits and demerits of
sponsoring
the
sports
. It is useful for
companies
and
sport
councils in number of ways.
Despite of
the benefits, there are
a lot of
negative
aspects. Such as, harm to the
sports
spirit
as well
as individuals.
Sports
authorities and
government
need to implement
rules
and regulations to overcome these drawbacks.
So
that maximum of sponsored is
positively
spent for the sake of
sports
development.